Brandwave

Terry Longley & Son vs Tim Hutchins Funeral Services:Which is more popular in New Zealand?

In October 2026, Terry Longley & Son and Tim Hutchins Funeral Services were level in searches among Hastings funeral directors in New Zealand, with an estimated 10 branded searches each, at 2.9% of the total each. When we asked ChatGPT and Google AI Overviews about Hastings funeral directors, Tim Hutchins Funeral Services appeared in all three answers and Terry Longley & Son in none.

Among Hastings funeral directors in New Zealand in October 2026

Who do people search for more?

Terry Longley & Son and Tim Hutchins Funeral Services are searched for about as often as each other.

Terry Longley & Son 10 searchesTim Hutchins Funeral Services 10 searches

Who does AI mention more?

Tim Hutchins Funeral Services, mentioned in every answer we collected

Tim Hutchins Funeral Services in 3 of 3Terry Longley & Son in 0 of 3

Who does AI recommend more?

Tim Hutchins Funeral Services, the only one of the two named

Tim Hutchins Funeral Services first in 3Terry Longley & Son never named

Follow Terry Longley & Son vs Tim Hutchins Funeral Services and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Hastings funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tim Hutchins Funeral Services appeared in all three answers. Terry Longley & Son did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gentle Touch Funeral Services1st
  2. Tim Hutchins Funeral Services2nd
  3. Beth Shan3rd
  4. Tong & Peryer4th
  5. Terry Longley & Son–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hastings funeral directors

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Terry Longley & Son or Tim Hutchins Funeral Services more popular in search?

This chart shows how often people search Google for Terry Longley & Son and Tim Hutchins Funeral Services by name. Each line represents a brand's share of searches for all five Hastings funeral directors we track, month by month, from searches in New Zealand.

Terry Longley & Son and Tim Hutchins Funeral Services among Hastings funeral directors in New Zealand, by month

Share of searches by month for Terry Longley & Son, Tim Hutchins Funeral Services. The figures are in the table below the chart.

View monthly share of searches table
MonthBeth ShanTong & PeryerGentle Touch Funeral ServicesTerry Longley & SonTim Hutchins Funeral Services
Nov 202544.4%44.4%7.4%3.7%0%
Dec 202551.6%38.7%6.5%3.2%0%
Jan 202671.9%18.8%6.3%3.1%0%
Feb 202668.2%18.2%9.1%4.5%0%
Mar 202668.8%18.8%6.3%6.3%0%
Apr 202663%22.2%7.4%7.4%0%
May 202655.2%27.6%10.3%6.9%0%
Jun 202654.8%25.8%6.5%12.9%0%
Jul 202652.8%27.8%5.6%13.9%0%
Aug 202664.5%12.9%6.5%9.7%6.5%
Sep 202664.5%19.4%9.7%3.2%3.2%
Oct 202660%28.6%5.7%2.9%2.9%

How has branded search for Terry Longley & Son and Tim Hutchins Funeral Services changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Hastings funeral directors in October 2026?

1 change

  1. Terry Longley & Son’s share of searches among Hastings funeral directors in New Zealand has lost ground for 3 months in a row, from 13.9% to 2.9% in October 2026.

How are Terry Longley & Son’s and Tim Hutchins Funeral Services’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Terry Longley & Son’s and Tim Hutchins Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Terry Longley & Son

2 branded search terms

  • terry longley & son
  • terry longley and son

Tim Hutchins Funeral Services

1 branded search term

  • tim hutchins funeral

How the Brand Demand Index is measured

Other head-to-heads among Hastings funeral directors

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free