Brandwave

How popular isDunstalls in search?

In August 2026, there were an estimated 930 branded searches for Dunstalls in New Zealand which is up 25.7% over the last 11 months. Dunstalls holds 30.7% estimated Share of Search among New Zealand hawkes bay funeral directors and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Beth Shan47.5%
  2. Dunstalls30.7%
  3. Howard & Gannon17.2%
  4. Terry Longley & Son4.6%
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Which hawkes bay funeral directors compete with Dunstalls?

Dunstalls against hawkes bay funeral directors in New Zealand, by month

Share of Search by month for Beth Shan, Dunstalls, Howard & Gannon, Terry Longley & Son. The figures are in the table below the chart.

View monthly share of search table
MonthBeth ShanDunstallsHoward & GannonTerry Longley & Son
Oct 202554.8%27.2%12.5%5.5%
Nov 202554.7%25.8%15.1%4.4%
Dec 202558.4%26.2%12%3.4%
Jan 202661.5%25.2%11.3%2%
Feb 202642.4%44.6%10.1%2.9%
Mar 202650.9%30.8%15.4%2.9%
Apr 202654.2%33.1%8.8%4%
May 202658%26%10.7%5.3%
Jun 202648.6%33.7%8.8%8.8%
Jul 202652.6%29.8%9%8.7%
Aug 202647.5%30.7%17.2%4.6%
Sep 2026————

  1. 1.Beth Shan

    47.5%

    held 1st · 1.4K estimated branded searches · -12.2% vs prior month · -5 points

  2. 2.Dunstalls

    30.7%

    held 2nd · 930 estimated branded searches · 0% vs prior month · +0.9 points

  3. 3.Howard & Gannon

    17.2%

    held 3rd · 520 estimated branded searches · +85.7% vs prior month · +8.2 points

  4. 4.Terry Longley & Son

    4.6%

    held 4th · 140 estimated branded searches · -48.1% vs prior month · -4 points

Compare search popularity between Dunstalls and its closest rivals

How has branded search demand for Dunstalls changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dunstalls in New Zealand rose from 740 to 930.
  • Across the 11 months ending August 2026, Dunstalls’ estimated Share of Search among hawkes bay funeral directors in New Zealand increased from 27.2% to 30.7%.
  • Across the 11 months ending August 2026, Dunstalls’ estimated Share of Search among hawkes bay funeral directors in New Zealand peaked at 44.6% in February 2026 and was lowest at 25.2% in January 2026.

How did search popularity change for New Zealand hawkes bay funeral directors in August 2026?

  1. In August 2026, Howard & Gannon gained estimated Share of Search among hawkes bay funeral directors in New Zealand, from 9% to 17.2%.

  2. In August 2026, Dunstalls gained estimated Share of Search among hawkes bay funeral directors in New Zealand, from 29.8% to 30.7%.

  3. In August 2026, Beth Shan lost estimated Share of Search among hawkes bay funeral directors in New Zealand, from 52.6% to 47.5%.

  4. In August 2026, Terry Longley & Son lost estimated Share of Search among hawkes bay funeral directors in New Zealand, from 8.7% to 4.6%.

Which napier funeral directors compete with Dunstalls?

Dunstalls against napier funeral directors in New Zealand, by month

Share of Search by month for Beth Shan, Dunstalls, Howard & Gannon. The figures are in the table below the chart.

View monthly share of search table
MonthBeth ShanDunstallsHoward & Gannon
Oct 202558%28.8%13.2%
Nov 202557.2%27%15.8%
Dec 202560.4%27.1%12.4%
Jan 202662.7%25.8%11.5%
Feb 202643.7%45.9%10.4%
Mar 202652.5%31.7%15.8%
Apr 202656.4%34.4%9.1%
May 202661.3%27.4%11.3%
Jun 202653.3%37%9.7%
Jul 202657.5%32.6%9.8%
Aug 202649.8%32.2%18%
Sep 2026———

  1. 1.Beth Shan

    49.8%

    held 1st · 1.4K estimated branded searches · -12.2% vs prior month · -7.7 points

  2. 2.Dunstalls

    32.2%

    held 2nd · 930 estimated branded searches · 0% vs prior month · -0.5 points

  3. 3.Howard & Gannon

    18%

    held 3rd · 520 estimated branded searches · +85.7% vs prior month · +8.2 points

Compare search popularity between Dunstalls and its closest rivals

How has branded search demand for Dunstalls changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Dunstalls’ estimated Share of Search among napier funeral directors in New Zealand increased from 28.8% to 32.2%.
  • Across the 11 months ending August 2026, Dunstalls’ estimated Share of Search among napier funeral directors in New Zealand peaked at 45.9% in February 2026 and was lowest at 25.8% in January 2026.

How did search popularity change for New Zealand napier funeral directors in August 2026?

  1. In August 2026, Howard & Gannon gained estimated Share of Search among napier funeral directors in New Zealand, from 9.8% to 18%.

  2. In August 2026, Beth Shan lost estimated Share of Search among napier funeral directors in New Zealand, from 57.5% to 49.8%.

  3. Estimated monthly branded searches for Dunstalls in New Zealand rose 25.7% over 11 measured months, from 740 to 930 in August 2026.

How is Dunstalls measured?

Brandwave collects information about searches that people make online using Dunstalls’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • dunstall's funeral services
  • dunstall’s funeral services
  • dunstall's funeral services napier
  • dunstall’s funeral services napier
  • dunstalls
  • dunstalls co nz
  • dunstalls funeral
  • dunstalls funeral directors
  • dunstalls funeral home
  • dunstalls funeral services
  • dunstalls funeral services napier
  • dunstalls.co.nz

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How the Brand Demand Index is measured

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