How popular isDunstalls?
In October 2026, people searched for Dunstalls by name about 560 times in New Zealand, about the same as the previous year. These searches made up 31.8% of all New Zealand Napier funeral director searches, placing Dunstalls second out of three directors. When we asked both ChatGPT and Google AI Overviews about Napier funeral directors, Dunstalls appeared in all answers and was the second most recommended of the three.
Dunstalls is the second most searched of 3 competitors and the second most recommended in the AI answers we collected.
Beth ShanShare of searches 62.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
DunstallsShare of searches 31.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Howard & GannonShare of searches 5.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
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Top Napier funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Dunstalls appeared in all four answers. Dunstalls is the second most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Beth Shan1st
- Dunstalls2nd
- Howard & Gannon3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beth Shan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Dunstalls4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Howard & Gannon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about Napier funeral directors
4 answers
Asked ChatGPT
“Which funeral director should I hire in Napier, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Napier, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Napier, New Zealand for a family farewell?”
Searched Google, AI Overview
“funeral directors napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“funeral home napier”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Dunstalls compared with other New Zealand Napier funeral directors?
Share of searches by month for Beth Shan, Dunstalls, Howard & Gannon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beth Shan | Dunstalls | Howard & Gannon |
|---|---|---|---|
| Nov 2025 | 52.5% | 38.8% | 8.8% |
| Dec 2025 | 50.7% | 42.5% | 6.8% |
| Jan 2026 | 57.9% | 36% | 6.1% |
| Feb 2026 | 37.7% | 57.9% | 4.4% |
| Mar 2026 | 41.4% | 50.6% | 8% |
| Apr 2026 | 49.4% | 46.1% | 4.5% |
| May 2026 | 48.4% | 46.2% | 5.5% |
| Jun 2026 | 41.4% | 52.9% | 5.7% |
| Jul 2026 | 45.8% | 49% | 5.2% |
| Aug 2026 | 38.9% | 51.6% | 9.5% |
| Sep 2026 | 56.8% | 34.6% | 8.6% |
| Oct 2026 | 62.5% | 31.8% | 5.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.5% | 550 | +19.6% | +5.7 points | |
| 2, held 2nd | 31.8% | 280 | 0% | -2.7 points | |
| 3, held 3rd | 5.7% | 50 | -28.6% | -3 points |
62.5%
Held 1st. 550 estimated branded searches, +19.6% vs prior month. Share +5.7 points.
31.8%
Held 2nd. 280 estimated branded searches, 0% vs prior month. Share -2.7 points.
5.7%
Held 3rd. 50 estimated branded searches, -28.6% vs prior month. Share -3 points.
Compare popularity between Dunstalls and its closest rivals
Every comparison with Dunstalls
5 comparisons
How has branded search demand for Dunstalls changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Dunstalls in New Zealand held steady, from 570 to 560.
- Across the 12 months ending October 2026, Dunstalls’ share of searches among Napier funeral directors in New Zealand decreased from 38.8% to 31.8%.
- Across the 12 months ending October 2026, Dunstalls’ share of searches among Napier funeral directors in New Zealand peaked at 57.9% in February 2026 and was lowest at 31.8% in October 2026.
How did search popularity change for New Zealand Napier funeral directors in October 2026?
3 changes
In October 2026, Beth Shan gained share of searches among Napier funeral directors in New Zealand, from 56.8% to 62.5%.
In October 2026, Howard & Gannon lost share of searches among Napier funeral directors in New Zealand, from 8.6% to 5.7%.
In October 2026, Dunstalls lost share of searches among Napier funeral directors in New Zealand, from 34.6% to 31.8%.
How are Dunstalls’ branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Dunstalls’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dunstall's funeral services
- dunstall’s funeral services
- dunstalls
- dunstalls funeral
- dunstalls funeral directors
- dunstalls funeral home
- dunstalls funeral services
Do you work for Dunstalls? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Dunstalls compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hawkes Bay funeral directors | 2nd of 6 | 27.4% | Show ranking |
| Napier funeral directors | 2nd of 3 | 31.8% | Shown above |
Is Dunstalls your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.