Beth Shan vs Dunstalls:Which is more popular in New Zealand?
In October 2026, Beth Shan had more branded searches than Dunstalls among Napier funeral directors in New Zealand. Beth Shan had about 550 branded searches, while Dunstalls had 280. Beth Shan made up 62.5% of all Napier funeral director searches we track, and Dunstalls accounted for 31.8%. When we asked ChatGPT and Google AI Overviews about Napier funeral directors, both Beth Shan and Dunstalls appeared in all four answers. Beth Shan was mentioned before Dunstalls in two out of three answers.
Who do people search for more?
Beth Shan, about 2 searches for every 1 for Dunstalls
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Beth Shan, named ahead of Dunstalls in 2 of 3 answers
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Top Napier funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Beth Shan and Dunstalls showed up in all four answers. Beth Shan was listed before Dunstalls in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Beth Shan1st
Dunstalls2nd
Howard & Gannon3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beth Shan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Dunstalls4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Howard & Gannon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about Napier funeral directors
4 answers
Asked ChatGPT
“Which funeral director should I hire in Napier, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Napier, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Napier, New Zealand for a family farewell?”
Searched Google, AI Overview
“funeral directors napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“funeral home napier”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beth Shan or Dunstalls more popular in search?
This chart shows how often people search Google for Beth Shan and Dunstalls by name. Each line represents a brand's share of searches for all three Napier funeral directors we track, month by month, from searches in New Zealand.
Share of searches by month for Beth Shan, Dunstalls. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beth Shan | Dunstalls | Howard & Gannon |
|---|---|---|---|
| Nov 2025 | 52.5% | 38.8% | 8.8% |
| Dec 2025 | 50.7% | 42.5% | 6.8% |
| Jan 2026 | 57.9% | 36% | 6.1% |
| Feb 2026 | 37.7% | 57.9% | 4.4% |
| Mar 2026 | 41.4% | 50.6% | 8% |
| Apr 2026 | 49.4% | 46.1% | 4.5% |
| May 2026 | 48.4% | 46.2% | 5.5% |
| Jun 2026 | 41.4% | 52.9% | 5.7% |
| Jul 2026 | 45.8% | 49% | 5.2% |
| Aug 2026 | 38.9% | 51.6% | 9.5% |
| Sep 2026 | 56.8% | 34.6% | 8.6% |
| Oct 2026 | 62.5% | 31.8% | 5.7% |
How has branded search for Beth Shan and Dunstalls changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: Dunstalls took it in February 2026, Beth Shan took it in April 2026, Dunstalls took it in June 2026, Beth Shan took it in September 2026.
- Across the 12 months ending October 2026, Beth Shan’s share of searches among Napier funeral directors in New Zealand moved from 52.5% to 62.5%, and its estimated monthly branded searches moved from 420 to 550.
- Across the 12 months ending October 2026, Dunstalls’ share of searches among Napier funeral directors in New Zealand moved from 38.8% to 31.8%, and its estimated monthly branded searches moved from 310 to 280.
How did search popularity change for New Zealand Napier funeral directors in October 2026?
2 changes
In October 2026, Beth Shan gained share of searches among Napier funeral directors in New Zealand, from 56.8% to 62.5%.
In October 2026, Dunstalls lost share of searches among Napier funeral directors in New Zealand, from 34.6% to 31.8%.
How are Beth Shan’s and Dunstalls’ branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Beth Shan’s and Dunstalls’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Napier funeral directors
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