Brandwave

How popular isHoward & Gannon?

In October 2026, people searched for Howard & Gannon by name about 140 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 5.7% of all New Zealand Napier funeral director searches, placing Howard & Gannon third out of three directors. When we asked both ChatGPT and Google AI Overviews about Napier funeral directors, Howard & Gannon appeared in all answers and was the third most recommended of the three.

Search and AI answers in October 2026

Howard & Gannon is the third most searched of 3 competitors and the third most recommended in the AI answers we collected.

  1. Beth ShanShare of searches 62.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. DunstallsShare of searches 31.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Howard & GannonShare of searches 5.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
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Top Napier funeral directors in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Howard & Gannon appeared in all four answers. Howard & Gannon is the third most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Beth Shan1st
  2. Dunstalls2nd
  3. Howard & Gannon3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beth Shan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dunstalls4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Howard & Gannon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about Napier funeral directors

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Howard & Gannon compared with other New Zealand Napier funeral directors?

Howard & Gannon against Napier funeral directors in New Zealand, by month

Share of searches by month for Beth Shan, Dunstalls, Howard & Gannon. The figures are in the table below the chart.

View monthly share of searches table
MonthBeth ShanDunstallsHoward & Gannon
Nov 202552.5%38.8%8.8%
Dec 202550.7%42.5%6.8%
Jan 202657.9%36%6.1%
Feb 202637.7%57.9%4.4%
Mar 202641.4%50.6%8%
Apr 202649.4%46.1%4.5%
May 202648.4%46.2%5.5%
Jun 202641.4%52.9%5.7%
Jul 202645.8%49%5.2%
Aug 202638.9%51.6%9.5%
Sep 202656.8%34.6%8.6%
Oct 202662.5%31.8%5.7%

  1. 1.Beth Shan

    62.5%

    Held 1st. 550 estimated branded searches, +19.6% vs prior month. Share +5.7 points.

  2. 2.Dunstalls

    31.8%

    Held 2nd. 280 estimated branded searches, 0% vs prior month. Share -2.7 points.

  3. 3.Howard & Gannon

    5.7%

    Held 3rd. 50 estimated branded searches, -28.6% vs prior month. Share -3 points.

Compare popularity between Howard & Gannon and its closest rivals

Every comparison with Howard & Gannon

5 comparisons

How has branded search demand for Howard & Gannon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Howard & Gannon in New Zealand fell from 170 to 140.
  • Across the 12 months ending October 2026, Howard & Gannon’s share of searches among Napier funeral directors in New Zealand decreased from 8.8% to 5.7%.
  • Across the 12 months ending October 2026, Howard & Gannon’s share of searches among Napier funeral directors in New Zealand peaked at 9.5% in August 2026 and was lowest at 4.4% in February 2026.

How did search popularity change for New Zealand Napier funeral directors in October 2026?

3 changes

  1. In October 2026, Beth Shan gained share of searches among Napier funeral directors in New Zealand, from 56.8% to 62.5%.

  2. In October 2026, Howard & Gannon lost share of searches among Napier funeral directors in New Zealand, from 8.6% to 5.7%.

  3. In October 2026, Dunstalls lost share of searches among Napier funeral directors in New Zealand, from 34.6% to 31.8%.

How are Howard & Gannon’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Howard & Gannon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • howard and gannon

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How the Brand Demand Index is measured

Where does Howard & Gannon compete?

Howard & Gannon is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hawkes Bay funeral directors3rd of 66.2%Show ranking
Napier funeral directors3rd of 35.7%Shown above
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