Dunstalls vs Howard & Gannon:Which is more popular in New Zealand?
In October 2026, Dunstalls had more branded searches than Howard & Gannon among Napier funeral directors in New Zealand. Dunstalls had about 280 branded searches, while Howard & Gannon had 50. Dunstalls made up 31.8% of all Napier funeral director searches we track, and Howard & Gannon accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about Napier funeral directors, both Dunstalls and Howard & Gannon appeared in all four answers. Dunstalls was mentioned before Howard & Gannon in two out of three answers.
Who do people search for more?
Dunstalls, about 6 searches for every 1 for Howard & Gannon
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Dunstalls, named ahead of Howard & Gannon in 2 of 3 answers
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Top Napier funeral directors in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Dunstalls and Howard & Gannon showed up in all four answers. Dunstalls was listed before Howard & Gannon in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Beth Shan1st- Dunstalls2nd
Howard & Gannon3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beth Shan4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Dunstalls4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Howard & Gannon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about Napier funeral directors
4 answers
Asked ChatGPT
“Which funeral director should I hire in Napier, New Zealand?”
Asked ChatGPT
“What are the best funeral directors in Napier, New Zealand?”
Asked ChatGPT
“What's the best funeral director in Napier, New Zealand for a family farewell?”
Searched Google, AI Overview
“funeral directors napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“funeral home napier”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dunstalls or Howard & Gannon more popular in search?
This chart shows how often people search Google for Dunstalls and Howard & Gannon by name. Each line represents a brand's share of searches for all three Napier funeral directors we track, month by month, from searches in New Zealand.
Share of searches by month for Dunstalls, Howard & Gannon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Beth Shan | Dunstalls | Howard & Gannon |
|---|---|---|---|
| Nov 2025 | 52.5% | 38.8% | 8.8% |
| Dec 2025 | 50.7% | 42.5% | 6.8% |
| Jan 2026 | 57.9% | 36% | 6.1% |
| Feb 2026 | 37.7% | 57.9% | 4.4% |
| Mar 2026 | 41.4% | 50.6% | 8% |
| Apr 2026 | 49.4% | 46.1% | 4.5% |
| May 2026 | 48.4% | 46.2% | 5.5% |
| Jun 2026 | 41.4% | 52.9% | 5.7% |
| Jul 2026 | 45.8% | 49% | 5.2% |
| Aug 2026 | 38.9% | 51.6% | 9.5% |
| Sep 2026 | 56.8% | 34.6% | 8.6% |
| Oct 2026 | 62.5% | 31.8% | 5.7% |
How has branded search for Dunstalls and Howard & Gannon changed in New Zealand over the last 12 months?
3 findings
- Dunstalls was ahead of Howard & Gannon in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Dunstalls’ share of searches among Napier funeral directors in New Zealand moved from 38.8% to 31.8%, and its estimated monthly branded searches moved from 310 to 280.
- Across the 12 months ending October 2026, Howard & Gannon’s share of searches among Napier funeral directors in New Zealand moved from 8.8% to 5.7%, and its estimated monthly branded searches moved from 70 to 50.
How did search popularity change for New Zealand Napier funeral directors in October 2026?
2 changes
In October 2026, Howard & Gannon lost share of searches among Napier funeral directors in New Zealand, from 8.6% to 5.7%.
In October 2026, Dunstalls lost share of searches among Napier funeral directors in New Zealand, from 34.6% to 31.8%.
How are Dunstalls’ and Howard & Gannon’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Dunstalls’ and Howard & Gannon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dunstalls
7 branded search terms
- dunstall's funeral services
- dunstall’s funeral services
- dunstalls
- dunstalls funeral
- dunstalls funeral directors
- dunstalls funeral home
- dunstalls funeral services
Howard & Gannon
1 branded search term
- howard and gannon
Other head-to-heads among Napier funeral directors
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