Brandwave

How popular isEcoya?

In September 2026, people searched for Ecoya by name about 9,000 times in New Zealand, about the same as the previous year. These searches made up 56.4% of all New Zealand air freshener brand searches, placing Ecoya first out of six brands. When we asked both ChatGPT and Google AI Overviews about air freshener brands, Ecoya appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Ecoya is the most searched of 6 competitors and the third most recommended in AI answers.

  1. EcoyaShare of searches 56.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. FebrezeShare of searches 13.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. Air WickShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. The Aromatherapy Co.Share of searches 11%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. GladeShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top air freshener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ecoya was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ecoya is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Air Wick1st
  2. Glade2nd
  3. Ecoya3rd
  4. The Aromatherapy Co.4th
  5. Febreze5th
  6. Ambi Pur–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ecoya4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Air Wick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glade3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Aromatherapy Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Febreze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ambi Pur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air freshener brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which air freshener brands compete with Ecoya?

Ecoya against air freshener brands in New Zealand, by month

Share of searches by month for Ecoya, Febreze, Air Wick, The Aromatherapy Co., Glade. The figures are in the table below the chart.

View monthly share of searches table
MonthEcoyaFebrezeAir WickThe Aromatherapy Co.GladeAmbi Pur
Oct 202558%11.5%9.9%14.3%5.6%0.63%
Nov 202579.1%5.1%4.6%8.5%2.3%0.38%
Dec 202570.7%5.5%5.5%15%2.9%0.31%
Jan 202651.6%14%12.5%14.9%6.1%0.93%
Feb 202649%16.6%11.9%14.7%6.7%0.9%
Mar 202652.1%15.2%13.2%12.9%5.8%0.79%
Apr 202653.1%15.6%11.5%12.8%5.8%1.2%
May 202655.1%16%11%12.4%4.6%0.85%
Jun 202655.1%15.7%11%11.4%5.7%1%
Jul 202672.9%9.7%7.1%6.3%3.5%0.43%
Aug 202655.8%14.1%11.6%10.5%7.1%0.8%
Sep 202656.4%13.6%12.6%11%5.5%0.92%

  1. 1.Ecoya

    56.4%

    Held 1st. 6.7K estimated branded searches, -3% vs prior month. Share +0.5 points.

  2. 2.Febreze

    13.6%

    Held 2nd. 1.6K estimated branded searches, -6.9% vs prior month. Share -0.4 points.

  3. 3.Air Wick

    12.6%

    Held 3rd. 1.5K estimated branded searches, +4.1% vs prior month. Share +1 points.

  4. 4.The Aromatherapy Co.

    11%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Glade

    5.5%

    Held 5th. 660 estimated branded searches, -25.8% vs prior month. Share -1.6 points.

  6. 6.Ambi Pur

    0.92%

    Held 6th. 110 estimated branded searches, +10% vs prior month. Share +0.1 points.

Compare popularity between Ecoya and its closest rivals

Every comparison with Ecoya

18 comparisons

How has branded search demand for Ecoya changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ecoya in New Zealand held steady, from 9.1K to 9K.
  • Across the 12 months ending September 2026, Ecoya’s share of searches among air freshener brands in New Zealand decreased from 58% to 56.4%.
  • Across the 12 months ending September 2026, Ecoya’s share of searches among air freshener brands in New Zealand peaked at 79.1% in November 2025 and was lowest at 49% in February 2026.

How did search popularity change for New Zealand air freshener brands in September 2026?

6 changes

  1. In September 2026, Air Wick gained share of searches among air freshener brands in New Zealand, from 11.6% to 12.6%.

  2. In September 2026, Ecoya gained share of searches among air freshener brands in New Zealand, from 55.8% to 56.4%.

  3. In September 2026, Glade lost share of searches among air freshener brands in New Zealand, from 7.1% to 5.5%.

  4. Estimated monthly branded searches for Ambi Pur in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

  5. Estimated monthly branded searches for Febreze in New Zealand rose 27.3% over 12 measured months, from 1.3K to 1.6K in September 2026.

  6. Estimated monthly branded searches for The Aromatherapy Co. in New Zealand fell 18.1% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are Ecoya’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Ecoya’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ecoya
  • ecoya body care
  • ecoya candle
  • ecoya candles sale
  • ecoya car diffusers
  • ecoya diffuser
  • ecoya gift set
  • ecoya hand cream
  • ecoya hand wash
  • ecoya lotion
  • ecoya lychee guava
  • ecoya outlet
  • ecoya sale

Do you work for Ecoya? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ecoya compete?

Ecoya is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bath, body and cosmetics stores4th of 75.8%Show ranking
Candle and home fragrance brands1st of 924.8%Show ranking
Room spray brands2nd of 624%Show ranking
Air freshener brands1st of 656.4%Shown above
Creator with pink hair and a pink jacket

Is Ecoya your brand?

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