Air freshener brands in New Zealand:Which brands are most popular in search?
In August 2026, Air Wick was the most searched among air freshener brands in New Zealand, with an estimated 2.7K branded searches and 45.6% estimated Share of Search within this set.
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Compare the air freshener and room spray brands New Zealand homes use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Air Wick, Febreze, Glade. The figures are in the table below the chart.
View monthly share of search table
| Month | Air Wick | Febreze | Glade |
|---|---|---|---|
| Oct 2025 | 46.6% | 31.9% | 21.5% |
| Nov 2025 | 45.9% | 32.3% | 21.8% |
| Dec 2025 | 48.4% | 29.4% | 22.1% |
| Jan 2026 | 46.5% | 33.1% | 20.4% |
| Feb 2026 | 42.6% | 37.3% | 20.1% |
| Mar 2026 | 45.3% | 35.8% | 18.9% |
| Apr 2026 | 42.7% | 36.9% | 20.4% |
| May 2026 | 43.1% | 40.7% | 16.2% |
| Jun 2026 | 43.1% | 38% | 18.9% |
| Jul 2026 | 46.5% | 36.1% | 17.4% |
| Aug 2026 | 45.6% | 32.8% | 21.7% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 2.7K | -6.6% | -0.9 points | |
| 2, held 2nd | 32.8% | 1.9K | -13.5% | -3.3 points | |
| 3, held 3rd | 21.7% | 1.3K | +18.7% | +4.3 points |
Compare search popularity between leading brands
Which brand is most popular in search among air freshener brands in New Zealand?
3 brands
In August 2026, Air Wick was the most searched among air freshener brands in New Zealand, with an estimated 2.7K branded searches and 45.6% estimated Share of Search within this set. Febreze is in 2nd place, 12.8 percentage points behind at 32.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Air Wick | 46.6% → 45.6% | 48.4%Dec 2025 | 42.6%Feb 2026 | 1st |
 Febreze | 31.9% → 32.8% | 40.7%May 2026 | 29.4%Dec 2025 | 2nd |
 Glade | 21.5% → 21.7% | 22.1%Dec 2025 | 16.2%May 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands in New Zealand decreased from 46.6% to 45.6%.
- Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands in New Zealand increased from 31.9% to 32.8%.
- Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands in New Zealand peaked at 48.4% in December 2025 and was lowest at 42.6% in February 2026.
- Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands in New Zealand peaked at 40.7% in May 2026 and was lowest at 29.4% in December 2025.
- Across the 11 months ending August 2026, Glade’s estimated Share of Search among air freshener brands in New Zealand peaked at 22.1% in December 2025 and was lowest at 16.2% in May 2026.
- Across the 11 months ending August 2026, Glade held steady: its estimated Share of Search among air freshener brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand air freshener brands in August 2026?
3 changes
In August 2026, Glade gained estimated Share of Search among air freshener brands in New Zealand, from 17.4% to 21.7%.
In August 2026, Febreze lost estimated Share of Search among air freshener brands in New Zealand, from 36.1% to 32.8%.
In August 2026, Air Wick lost estimated Share of Search among air freshener brands in New Zealand, from 46.5% to 45.6%.
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