Brandwave

Febreze vs The Aromatherapy Co.:Which is more popular?

In September 2026, Febreze had more branded searches than The Aromatherapy Co. among air freshener brands in New Zealand. Febreze had about 1,630 branded searches, while The Aromatherapy Co. had 1,310. Febreze made up 13.6% of all air freshener brand searches we track, and The Aromatherapy Co. accounted for 11%. When we asked ChatGPT and Google AI Overviews about air freshener brands, The Aromatherapy Co. appeared in two of the five answers and Febreze in one. The Aromatherapy Co. was mentioned before Febreze in every answer that named either.

Among air freshener brands in New Zealand in September 2026

Who do people search for more?

Febreze, about 24% more searches than The Aromatherapy Co.

Febreze 1.6K searchesThe Aromatherapy Co. 1.3K searches

Who does AI mention more?

The Aromatherapy Co., mentioned in 2 of 5 answers, Febreze in 1

The Aromatherapy Co. in 2 of 5Febreze in 1 of 5

Who does AI recommend more?

The Aromatherapy Co., named ahead of Febreze in 2 of 2 answers

The Aromatherapy Co. first in 2Febreze never first

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Top air freshener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Aromatherapy Co. was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Febreze was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Aromatherapy Co. was listed before Febreze in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Air Wick1st
  2. Glade2nd
  3. Ecoya3rd
  4. The Aromatherapy Co.4th
  5. Febreze5th
  6. Ambi Pur–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ecoya4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Air Wick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glade3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Aromatherapy Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Febreze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ambi Pur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air freshener brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Febreze or The Aromatherapy Co. more popular in search?

This chart shows how often people search Google for Febreze and The Aromatherapy Co. by name. Each line represents a brand's share of searches for all six air freshener brands we track, month by month, from searches in New Zealand.

Febreze and The Aromatherapy Co. among air freshener brands in New Zealand, by month

Share of searches by month for Febreze, The Aromatherapy Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthEcoyaFebrezeAir WickThe Aromatherapy Co.GladeAmbi Pur
Oct 202558%11.5%9.9%14.3%5.6%0.63%
Nov 202579.1%5.1%4.6%8.5%2.3%0.38%
Dec 202570.7%5.5%5.5%15%2.9%0.31%
Jan 202651.6%14%12.5%14.9%6.1%0.93%
Feb 202649%16.6%11.9%14.7%6.7%0.9%
Mar 202652.1%15.2%13.2%12.9%5.8%0.79%
Apr 202653.1%15.6%11.5%12.8%5.8%1.2%
May 202655.1%16%11%12.4%4.6%0.85%
Jun 202655.1%15.7%11%11.4%5.7%1%
Jul 202672.9%9.7%7.1%6.3%3.5%0.43%
Aug 202655.8%14.1%11.6%10.5%7.1%0.8%
Sep 202656.4%13.6%12.6%11%5.5%0.92%

How has the Febreze and The Aromatherapy Co. comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Febreze took it in February 2026.
  • Across the 12 months ending September 2026, Febreze’s share of searches among air freshener brands in New Zealand moved from 11.5% to 13.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
  • Across the 12 months ending September 2026, The Aromatherapy Co.’s share of searches among air freshener brands in New Zealand moved from 14.3% to 11%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

How did search popularity change for New Zealand air freshener brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Febreze in New Zealand rose 27.3% over 12 measured months, from 1.3K to 1.6K in September 2026.

  2. Estimated monthly branded searches for The Aromatherapy Co. in New Zealand fell 18.1% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Febreze’s and The Aromatherapy Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Febreze

7 branded search terms

  • fabric febreze spray
  • febreze
  • febreze air fresh
  • febreze diffuser
  • febreze fabric refresher
  • febreze room spray
  • febreze spray

The Aromatherapy Co.

2 branded search terms

  • aromatherapy co
  • the aromatherapy co

How the Brand Demand Index is measured

Other head-to-heads among air freshener brands

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