Brandwave

Air Wick vs Ecoya:Which is more popular?

In September 2026, Ecoya had more branded searches than Air Wick among air freshener brands in New Zealand. Ecoya had about 6,740 branded searches, while Air Wick had 1,510. Ecoya made up 56.4% of all air freshener brand searches we track, and Air Wick accounted for 12.6%. When we asked ChatGPT and Google AI Overviews about air freshener brands, Air Wick and Ecoya each appeared in four of the five answers. Air Wick was mentioned before Ecoya in three out of four answers.

Among air freshener brands in New Zealand in September 2026

Who do people search for more?

Ecoya, about 4 searches for every 1 for Air Wick

Ecoya 6.7K searchesAir Wick 1.5K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Air Wick in 4 of 5Ecoya in 4 of 5

Who does AI recommend more?

Air Wick, named ahead of Ecoya in 3 of 4 answers

Air Wick first in 3Ecoya first in 1

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Top air freshener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Air Wick and Ecoya were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Air Wick was listed before Ecoya in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Air Wick1st
  2. Glade2nd
  3. Ecoya3rd
  4. The Aromatherapy Co.4th
  5. Febreze5th
  6. Ambi Pur–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ecoya4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Air Wick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glade3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Aromatherapy Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Febreze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ambi Pur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air freshener brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Air Wick or Ecoya more popular in search?

This chart shows how often people search Google for Air Wick and Ecoya by name. Each line represents a brand's share of searches for all six air freshener brands we track, month by month, from searches in New Zealand.

Air Wick and Ecoya among air freshener brands in New Zealand, by month

Share of searches by month for Ecoya, Air Wick. The figures are in the table below the chart.

View monthly share of searches table
MonthEcoyaFebrezeAir WickThe Aromatherapy Co.GladeAmbi Pur
Oct 202558%11.5%9.9%14.3%5.6%0.63%
Nov 202579.1%5.1%4.6%8.5%2.3%0.38%
Dec 202570.7%5.5%5.5%15%2.9%0.31%
Jan 202651.6%14%12.5%14.9%6.1%0.93%
Feb 202649%16.6%11.9%14.7%6.7%0.9%
Mar 202652.1%15.2%13.2%12.9%5.8%0.79%
Apr 202653.1%15.6%11.5%12.8%5.8%1.2%
May 202655.1%16%11%12.4%4.6%0.85%
Jun 202655.1%15.7%11%11.4%5.7%1%
Jul 202672.9%9.7%7.1%6.3%3.5%0.43%
Aug 202655.8%14.1%11.6%10.5%7.1%0.8%
Sep 202656.4%13.6%12.6%11%5.5%0.92%

How has the Air Wick and Ecoya comparison changed over the last 12 months?

3 findings
  • Ecoya was ahead of Air Wick in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Air Wick’s share of searches among air freshener brands in New Zealand moved from 9.9% to 12.6%, and its estimated monthly branded searches moved from 1.1K to 1.5K.
  • Across the 12 months ending September 2026, Ecoya’s share of searches among air freshener brands in New Zealand moved from 58% to 56.4%, and its estimated monthly branded searches moved from 6.5K to 6.7K.

How did search popularity change for New Zealand air freshener brands in September 2026?

2 changes

  1. In September 2026, Air Wick gained share of searches among air freshener brands in New Zealand, from 11.6% to 12.6%.

  2. In September 2026, Ecoya gained share of searches among air freshener brands in New Zealand, from 55.8% to 56.4%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Air Wick’s and Ecoya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Air Wick

9 branded search terms

  • air wick
  • air wick botanica
  • air wick diffuser
  • air wick spray
  • airwick
  • airwick automatic spray
  • airwick diffuser
  • airwick refill
  • botanica air wick

Ecoya

9 branded search terms

  • ecoya
  • ecoya car diffusers
  • ecoya gift set
  • ecoya hand cream
  • ecoya hand wash
  • ecoya lotion
  • ecoya lychee guava
  • ecoya outlet
  • ecoya sale

How the Brand Demand Index is measured

Other head-to-heads among air freshener brands

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