How popular isAir Wick in search?
In August 2026, there were an estimated 2.7K branded searches for Air Wick in New Zealand which is up 27.1% over the last 11 months. Air Wick holds 45.6% estimated Share of Search among New Zealand air freshener brands and is ranked 1st of 3 competitors for search popularity.
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Which air freshener brands compete with Air Wick?
Share of Search by month for Air Wick, Febreze, Glade. The figures are in the table below the chart.
View monthly share of search table
| Month | Air Wick | Febreze | Glade |
|---|---|---|---|
| Oct 2025 | 46.6% | 31.9% | 21.5% |
| Nov 2025 | 45.9% | 32.3% | 21.8% |
| Dec 2025 | 48.4% | 29.4% | 22.1% |
| Jan 2026 | 46.5% | 33.1% | 20.4% |
| Feb 2026 | 42.6% | 37.3% | 20.1% |
| Mar 2026 | 45.3% | 35.8% | 18.9% |
| Apr 2026 | 42.7% | 36.9% | 20.4% |
| May 2026 | 43.1% | 40.7% | 16.2% |
| Jun 2026 | 43.1% | 38% | 18.9% |
| Jul 2026 | 46.5% | 36.1% | 17.4% |
| Aug 2026 | 45.6% | 32.8% | 21.7% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 2.7K | -6.6% | -0.9 points | |
| 2, held 2nd | 32.8% | 1.9K | -13.5% | -3.3 points | |
| 3, held 3rd | 21.7% | 1.3K | +18.7% | +4.3 points |
Compare search popularity between Air Wick and its closest rivals
How has branded search demand for Air Wick changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Air Wick in New Zealand rose from 2.1K to 2.7K.
- Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands in New Zealand decreased from 46.6% to 45.6%.
- Across the 11 months ending August 2026, Air Wick’s estimated Share of Search among air freshener brands in New Zealand peaked at 48.4% in December 2025 and was lowest at 42.6% in February 2026.
How did search popularity change for New Zealand air freshener brands in August 2026?
3 changes
In August 2026, Glade gained estimated Share of Search among air freshener brands in New Zealand, from 17.4% to 21.7%.
In August 2026, Febreze lost estimated Share of Search among air freshener brands in New Zealand, from 36.1% to 32.8%.
In August 2026, Air Wick lost estimated Share of Search among air freshener brands in New Zealand, from 46.5% to 45.6%.
How is Air Wick measured?
Brandwave collects information about searches that people make online using Air Wick’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
24 branded search terms
- air wick
- air wick air freshener
- air wick air freshener refill
- air wick automatic spray refill
- air wick botanica
- air wick diffuser
- air wick freshener plug in
- air wick near me
- air wick nz
- air wick plug in
- air wick plug in diffuser
- air wick pure air freshener
- air wick room spray
- air wick spray
- airwick
- airwick air freshener
- airwick automatic spray
- airwick co nz
- airwick diffuser
- airwick nz
- airwick refill
- airwick room spray
- botanica air wick
- refill air wick plug in
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