How popular isThe Aromatherapy Co.?
In September 2026, people searched for The Aromatherapy Co. by name about 1,310 times in New Zealand, an 18.1% decrease from the previous year. These searches made up 11% of all New Zealand air freshener brand searches, placing The Aromatherapy Co. fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about air freshener brands, The Aromatherapy Co. appeared in two of the five answers and was the fourth most recommended of the six.
The Aromatherapy Co. is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.
EcoyaShare of searches 56.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
FebrezeShare of searches 13.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Air WickShare of searches 12.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
The Aromatherapy Co.Share of searches 11%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
GladeShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top air freshener brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Aromatherapy Co. was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Aromatherapy Co. is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ecoya4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Air Wick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Glade3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The Aromatherapy Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Febreze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ambi Pur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air freshener brands
5 answers
Asked ChatGPT
“Which air freshener brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air freshener brands in New Zealand?”
Asked ChatGPT
“What's the best air freshener brand in New Zealand for a home?”
Searched Google, AI Overview
“air freshener nz”
Searched Google, AI Overview
“car air freshener nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which air freshener brands compete with The Aromatherapy Co.?
Share of searches by month for Ecoya, Febreze, Air Wick, The Aromatherapy Co., Glade. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecoya | Febreze | Air Wick | The Aromatherapy Co. | Glade | Ambi Pur |
|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 11.5% | 9.9% | 14.3% | 5.6% | 0.63% |
| Nov 2025 | 79.1% | 5.1% | 4.6% | 8.5% | 2.3% | 0.38% |
| Dec 2025 | 70.7% | 5.5% | 5.5% | 15% | 2.9% | 0.31% |
| Jan 2026 | 51.6% | 14% | 12.5% | 14.9% | 6.1% | 0.93% |
| Feb 2026 | 49% | 16.6% | 11.9% | 14.7% | 6.7% | 0.9% |
| Mar 2026 | 52.1% | 15.2% | 13.2% | 12.9% | 5.8% | 0.79% |
| Apr 2026 | 53.1% | 15.6% | 11.5% | 12.8% | 5.8% | 1.2% |
| May 2026 | 55.1% | 16% | 11% | 12.4% | 4.6% | 0.85% |
| Jun 2026 | 55.1% | 15.7% | 11% | 11.4% | 5.7% | 1% |
| Jul 2026 | 72.9% | 9.7% | 7.1% | 6.3% | 3.5% | 0.43% |
| Aug 2026 | 55.8% | 14.1% | 11.6% | 10.5% | 7.1% | 0.8% |
| Sep 2026 | 56.4% | 13.6% | 12.6% | 11% | 5.5% | 0.92% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.4% | 6.7K | -3% | +0.5 points | |
| 2, held 2nd | 13.6% | 1.6K | -6.9% | -0.4 points | |
| 3, held 3rd | 12.6% | 1.5K | +4.1% | +1 points | |
| 4, held 4th | 11% | 1.3K | 0% | +0.4 points | |
| 5, held 5th | 5.5% | 660 | -25.8% | -1.6 points | |
| 6, held 6th | 0.92% | 110 | +10% | +0.1 points |
1.
Ecoya56.4%
Held 1st. 6.7K estimated branded searches, -3% vs prior month. Share +0.5 points.
2.
Febreze13.6%
Held 2nd. 1.6K estimated branded searches, -6.9% vs prior month. Share -0.4 points.
3.
Air Wick12.6%
Held 3rd. 1.5K estimated branded searches, +4.1% vs prior month. Share +1 points.
11%
Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Glade5.5%
Held 5th. 660 estimated branded searches, -25.8% vs prior month. Share -1.6 points.
6.Ambi Pur
0.92%
Held 6th. 110 estimated branded searches, +10% vs prior month. Share +0.1 points.
Compare popularity between The Aromatherapy Co. and its closest rivals
Every comparison with The Aromatherapy Co.
12 comparisons
- Aesop vs The Aromatherapy Co.
- Air Wick vs The Aromatherapy Co.
- Ashley & Co vs The Aromatherapy Co.
- Diptyque vs The Aromatherapy Co.
- Ecoya vs The Aromatherapy Co.
- Febreze vs The Aromatherapy Co.
- Glasshouse Fragrances vs The Aromatherapy Co.
- Jo Malone vs The Aromatherapy Co.
- Glade vs The Aromatherapy Co.
- LucyKing vs The Aromatherapy Co.
- Living Light vs The Aromatherapy Co.
- Ambi Pur vs The Aromatherapy Co.
How has branded search demand for The Aromatherapy Co. changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Aromatherapy Co. in New Zealand fell from 1.6K to 1.3K.
- Across the 12 months ending September 2026, The Aromatherapy Co.’s share of searches among air freshener brands in New Zealand decreased from 14.3% to 11%.
- Across the 12 months ending September 2026, The Aromatherapy Co.’s share of searches among air freshener brands in New Zealand peaked at 15% in December 2025 and was lowest at 6.3% in July 2026.
- Across the 12 months ending September 2026, The Aromatherapy Co. fell from 2nd to 4th among air freshener brands in New Zealand.
How did search popularity change for New Zealand air freshener brands in September 2026?
6 changes
In September 2026, Air Wick gained share of searches among air freshener brands in New Zealand, from 11.6% to 12.6%.
In September 2026, Ecoya gained share of searches among air freshener brands in New Zealand, from 55.8% to 56.4%.
In September 2026, Glade lost share of searches among air freshener brands in New Zealand, from 7.1% to 5.5%.
Estimated monthly branded searches for Ambi Pur in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.
Estimated monthly branded searches for Febreze in New Zealand rose 27.3% over 12 measured months, from 1.3K to 1.6K in September 2026.
Estimated monthly branded searches for The Aromatherapy Co. in New Zealand fell 18.1% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are The Aromatherapy Co.’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Aromatherapy Co.’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- aromatherapy co
- the aromatherapy co
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Where does The Aromatherapy Co. compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Candle and home fragrance brands | 7th of 9 | 3.6% | Show ranking |
| Air freshener brands | 4th of 6 | 11% | Shown above |
Is The Aromatherapy Co. your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.