Air Wick vs Ambi Pur:Which is more popular?
In September 2026, Air Wick had more branded searches than Ambi Pur among air freshener brands in New Zealand. Air Wick had about 1,510 branded searches, while Ambi Pur had 110. Air Wick made up 12.6% of all air freshener brand searches we track, and Ambi Pur accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about air freshener brands, Air Wick appeared in four of the five answers and Ambi Pur in none.
Who do people search for more?
Air Wick, about 14 searches for every 1 for Ambi Pur
Who does AI mention more?
Air Wick, mentioned in 4 of 5 answers, Ambi Pur in 0
Who does AI recommend more?
Air Wick, the only one of the two named
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Top air freshener brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Air Wick was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ambi Pur did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ecoya4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Air Wick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Glade3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Aromatherapy Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Febreze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ambi Pur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air freshener brands
5 answers
Asked ChatGPT
“Which air freshener brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air freshener brands in New Zealand?”
Asked ChatGPT
“What's the best air freshener brand in New Zealand for a home?”
Searched Google, AI Overview
“air freshener nz”
Searched Google, AI Overview
“car air freshener nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Air Wick or Ambi Pur more popular in search?
This chart shows how often people search Google for Air Wick and Ambi Pur by name. Each line represents a brand's share of searches for all six air freshener brands we track, month by month, from searches in New Zealand.
Share of searches by month for Air Wick, Ambi Pur. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecoya | Febreze | Air Wick | The Aromatherapy Co. | Glade | Ambi Pur |
|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 11.5% | 9.9% | 14.3% | 5.6% | 0.63% |
| Nov 2025 | 79.1% | 5.1% | 4.6% | 8.5% | 2.3% | 0.38% |
| Dec 2025 | 70.7% | 5.5% | 5.5% | 15% | 2.9% | 0.31% |
| Jan 2026 | 51.6% | 14% | 12.5% | 14.9% | 6.1% | 0.93% |
| Feb 2026 | 49% | 16.6% | 11.9% | 14.7% | 6.7% | 0.9% |
| Mar 2026 | 52.1% | 15.2% | 13.2% | 12.9% | 5.8% | 0.79% |
| Apr 2026 | 53.1% | 15.6% | 11.5% | 12.8% | 5.8% | 1.2% |
| May 2026 | 55.1% | 16% | 11% | 12.4% | 4.6% | 0.85% |
| Jun 2026 | 55.1% | 15.7% | 11% | 11.4% | 5.7% | 1% |
| Jul 2026 | 72.9% | 9.7% | 7.1% | 6.3% | 3.5% | 0.43% |
| Aug 2026 | 55.8% | 14.1% | 11.6% | 10.5% | 7.1% | 0.8% |
| Sep 2026 | 56.4% | 13.6% | 12.6% | 11% | 5.5% | 0.92% |
How has the Air Wick and Ambi Pur comparison changed over the last 12 months?
3 findings
- Air Wick was ahead of Ambi Pur in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Air Wick’s share of searches among air freshener brands in New Zealand moved from 9.9% to 12.6%, and its estimated monthly branded searches moved from 1.1K to 1.5K.
- Across the 12 months ending September 2026, Ambi Pur’s share of searches among air freshener brands in New Zealand moved from 0.63% to 0.92%, and its estimated monthly branded searches moved from 70 to 110.
How did search popularity change for New Zealand air freshener brands in September 2026?
2 changes
In September 2026, Air Wick gained share of searches among air freshener brands in New Zealand, from 11.6% to 12.6%.
Estimated monthly branded searches for Ambi Pur in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Air Wick’s and Ambi Pur’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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