Ecoya vs Glade:Which is more popular?
In September 2026, Ecoya had more branded searches than Glade among air freshener brands in New Zealand. Ecoya had about 6,740 branded searches, while Glade had 660. Ecoya made up 56.4% of all air freshener brand searches we track, and Glade accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about air freshener brands, Ecoya appeared in four of the five answers and Glade in three. Glade was mentioned before Ecoya in three out of four answers.
Who do people search for more?
Ecoya, about 10 searches for every 1 for Glade
Who does AI mention more?
Ecoya, mentioned in 4 of 5 answers, Glade in 3
Who does AI recommend more?
Glade, named ahead of Ecoya in 3 of 4 answers
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Top air freshener brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ecoya was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Glade was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Glade was listed before Ecoya in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ecoya4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Air Wick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Glade3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Aromatherapy Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Febreze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ambi Pur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air freshener brands
5 answers
Asked ChatGPT
“Which air freshener brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air freshener brands in New Zealand?”
Asked ChatGPT
“What's the best air freshener brand in New Zealand for a home?”
Searched Google, AI Overview
“air freshener nz”
Searched Google, AI Overview
“car air freshener nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Ecoya or Glade more popular in search?
This chart shows how often people search Google for Ecoya and Glade by name. Each line represents a brand's share of searches for all six air freshener brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ecoya, Glade. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecoya | Febreze | Air Wick | The Aromatherapy Co. | Glade | Ambi Pur |
|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 11.5% | 9.9% | 14.3% | 5.6% | 0.63% |
| Nov 2025 | 79.1% | 5.1% | 4.6% | 8.5% | 2.3% | 0.38% |
| Dec 2025 | 70.7% | 5.5% | 5.5% | 15% | 2.9% | 0.31% |
| Jan 2026 | 51.6% | 14% | 12.5% | 14.9% | 6.1% | 0.93% |
| Feb 2026 | 49% | 16.6% | 11.9% | 14.7% | 6.7% | 0.9% |
| Mar 2026 | 52.1% | 15.2% | 13.2% | 12.9% | 5.8% | 0.79% |
| Apr 2026 | 53.1% | 15.6% | 11.5% | 12.8% | 5.8% | 1.2% |
| May 2026 | 55.1% | 16% | 11% | 12.4% | 4.6% | 0.85% |
| Jun 2026 | 55.1% | 15.7% | 11% | 11.4% | 5.7% | 1% |
| Jul 2026 | 72.9% | 9.7% | 7.1% | 6.3% | 3.5% | 0.43% |
| Aug 2026 | 55.8% | 14.1% | 11.6% | 10.5% | 7.1% | 0.8% |
| Sep 2026 | 56.4% | 13.6% | 12.6% | 11% | 5.5% | 0.92% |
How has the Ecoya and Glade comparison changed over the last 12 months?
3 findings
- Ecoya was ahead of Glade in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ecoya’s share of searches among air freshener brands in New Zealand moved from 58% to 56.4%, and its estimated monthly branded searches moved from 6.5K to 6.7K.
- Across the 12 months ending September 2026, Glade’s share of searches among air freshener brands in New Zealand moved from 5.6% to 5.5%, and its estimated monthly branded searches moved from 630 to 660.
How did search popularity change for New Zealand air freshener brands in September 2026?
2 changes
In September 2026, Ecoya gained share of searches among air freshener brands in New Zealand, from 55.8% to 56.4%.
In September 2026, Glade lost share of searches among air freshener brands in New Zealand, from 7.1% to 5.5%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Ecoya’s and Glade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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