How popular isGlade in search?
In August 2026, there were an estimated 1.3K branded searches for Glade in New Zealand which is up 30.9% over the last 11 months. Glade holds 21.7% estimated Share of Search among New Zealand air freshener brands and is ranked 3rd of 3 competitors for search popularity.
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Which air freshener brands compete with Glade?
Share of Search by month for Air Wick, Febreze, Glade. The figures are in the table below the chart.
View monthly share of search table
| Month | Air Wick | Febreze | Glade |
|---|---|---|---|
| Oct 2025 | 46.6% | 31.9% | 21.5% |
| Nov 2025 | 45.9% | 32.3% | 21.8% |
| Dec 2025 | 48.4% | 29.4% | 22.1% |
| Jan 2026 | 46.5% | 33.1% | 20.4% |
| Feb 2026 | 42.6% | 37.3% | 20.1% |
| Mar 2026 | 45.3% | 35.8% | 18.9% |
| Apr 2026 | 42.7% | 36.9% | 20.4% |
| May 2026 | 43.1% | 40.7% | 16.2% |
| Jun 2026 | 43.1% | 38% | 18.9% |
| Jul 2026 | 46.5% | 36.1% | 17.4% |
| Aug 2026 | 45.6% | 32.8% | 21.7% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 2.7K | -6.6% | -0.9 points | |
| 2, held 2nd | 32.8% | 1.9K | -13.5% | -3.3 points | |
| 3, held 3rd | 21.7% | 1.3K | +18.7% | +4.3 points |
Compare search popularity between Glade and its closest rivals
How has branded search demand for Glade changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Glade in New Zealand rose from 970 to 1.3K.
- Across the 11 months ending August 2026, Glade’s estimated Share of Search among air freshener brands in New Zealand peaked at 22.1% in December 2025 and was lowest at 16.2% in May 2026.
How did search popularity change for New Zealand air freshener brands in August 2026?
3 changes
In August 2026, Glade gained estimated Share of Search among air freshener brands in New Zealand, from 17.4% to 21.7%.
In August 2026, Febreze lost estimated Share of Search among air freshener brands in New Zealand, from 36.1% to 32.8%.
In August 2026, Air Wick lost estimated Share of Search among air freshener brands in New Zealand, from 46.5% to 45.6%.
How is Glade measured?
Brandwave collects information about searches that people make online using Glade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- air freshener glade refill
- automatic glade spray
- gel air freshener glade
- glade air freshener
- glade car air freshener
- glade diffuser
- glade plug in
- glade room spray
- glade spray
- glade spray and sense refills
- glade spray refill
- refill glade plug in
Do you work for Glade? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Glade your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.