Febreze vs Glade:Which is more popular by branded search in New Zealand?
In August 2026, Febreze had more branded searches than Glade among air freshener brands in New Zealand. Febreze was estimated to have 1.9K branded searches compared to Glade’s 1.3K, and held a 32.8% Share of Search versus Glade’s 21.7%.
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Which is more popular in search, Febreze or Glade?
Compare the air freshener and room spray brands New Zealand homes use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Febreze, Glade. The figures are in the table below the chart.
View monthly share of search table
| Month | Air Wick | Febreze | Glade |
|---|---|---|---|
| Oct 2025 | 46.6% | 31.9% | 21.5% |
| Nov 2025 | 45.9% | 32.3% | 21.8% |
| Dec 2025 | 48.4% | 29.4% | 22.1% |
| Jan 2026 | 46.5% | 33.1% | 20.4% |
| Feb 2026 | 42.6% | 37.3% | 20.1% |
| Mar 2026 | 45.3% | 35.8% | 18.9% |
| Apr 2026 | 42.7% | 36.9% | 20.4% |
| May 2026 | 43.1% | 40.7% | 16.2% |
| Jun 2026 | 43.1% | 38% | 18.9% |
| Jul 2026 | 46.5% | 36.1% | 17.4% |
| Aug 2026 | 45.6% | 32.8% | 21.7% |
| Sep 2026 | — | — | — |
How has the Febreze and Glade comparison changed over the last 12 months?
3 findings
- Febreze was ahead of Glade in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands in New Zealand moved from 31.9% to 32.8%, and its estimated monthly branded searches moved from 1.4K to 1.9K.
- Across the 11 months ending August 2026, Glade’s estimated Share of Search among air freshener brands in New Zealand moved from 21.5% to 21.7%, and its estimated monthly branded searches moved from 970 to 1.3K.
How did search popularity change for New Zealand air freshener brands in August 2026?
2 changes
In August 2026, Glade gained estimated Share of Search among air freshener brands in New Zealand, from 17.4% to 21.7%.
In August 2026, Febreze lost estimated Share of Search among air freshener brands in New Zealand, from 36.1% to 32.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Febreze’s and Glade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Febreze
11 branded search terms
- fabric febreze spray
- febreze
- febreze air fresh
- febreze automatic air freshener
- febreze com
- febreze diffuser
- febreze fabric refresher
- febreze near me
- febreze nz
- febreze room spray
- febreze spray
Glade
12 branded search terms
- air freshener glade refill
- automatic glade spray
- gel air freshener glade
- glade air freshener
- glade car air freshener
- glade diffuser
- glade plug in
- glade room spray
- glade spray
- glade spray and sense refills
- glade spray refill
- refill glade plug in
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.