How popular isFebreze in search?
In August 2026, there were an estimated 1.9K branded searches for Febreze in New Zealand which is up 33.3% over the last 11 months. Febreze holds 32.8% estimated Share of Search among New Zealand air freshener brands and is ranked 2nd of 3 competitors for search popularity.
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Which air freshener brands compete with Febreze?
Share of Search by month for Air Wick, Febreze, Glade. The figures are in the table below the chart.
View monthly share of search table
| Month | Air Wick | Febreze | Glade |
|---|---|---|---|
| Oct 2025 | 46.6% | 31.9% | 21.5% |
| Nov 2025 | 45.9% | 32.3% | 21.8% |
| Dec 2025 | 48.4% | 29.4% | 22.1% |
| Jan 2026 | 46.5% | 33.1% | 20.4% |
| Feb 2026 | 42.6% | 37.3% | 20.1% |
| Mar 2026 | 45.3% | 35.8% | 18.9% |
| Apr 2026 | 42.7% | 36.9% | 20.4% |
| May 2026 | 43.1% | 40.7% | 16.2% |
| Jun 2026 | 43.1% | 38% | 18.9% |
| Jul 2026 | 46.5% | 36.1% | 17.4% |
| Aug 2026 | 45.6% | 32.8% | 21.7% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.6% | 2.7K | -6.6% | -0.9 points | |
| 2, held 2nd | 32.8% | 1.9K | -13.5% | -3.3 points | |
| 3, held 3rd | 21.7% | 1.3K | +18.7% | +4.3 points |
Compare search popularity between Febreze and its closest rivals
How has branded search demand for Febreze changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Febreze in New Zealand rose from 1.4K to 1.9K.
- Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands in New Zealand increased from 31.9% to 32.8%.
- Across the 11 months ending August 2026, Febreze’s estimated Share of Search among air freshener brands in New Zealand peaked at 40.7% in May 2026 and was lowest at 29.4% in December 2025.
How did search popularity change for New Zealand air freshener brands in August 2026?
3 changes
In August 2026, Glade gained estimated Share of Search among air freshener brands in New Zealand, from 17.4% to 21.7%.
In August 2026, Febreze lost estimated Share of Search among air freshener brands in New Zealand, from 36.1% to 32.8%.
In August 2026, Air Wick lost estimated Share of Search among air freshener brands in New Zealand, from 46.5% to 45.6%.
How is Febreze measured?
Brandwave collects information about searches that people make online using Febreze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- fabric febreze spray
- febreze
- febreze air fresh
- febreze automatic air freshener
- febreze com
- febreze diffuser
- febreze fabric refresher
- febreze near me
- febreze nz
- febreze room spray
- febreze spray
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Is Febreze your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.