Ambi Pur vs Febreze:Which is more popular?
In September 2026, Febreze had more branded searches than Ambi Pur among air freshener brands in New Zealand. Febreze had about 1,630 branded searches, while Ambi Pur had 110. Febreze made up 13.6% of all air freshener brand searches we track, and Ambi Pur accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about air freshener brands, Febreze appeared in one of the five answers and Ambi Pur in none.
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Top air freshener brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Febreze was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ambi Pur did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ecoya4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Air Wick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Glade3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Aromatherapy Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Febreze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ambi Pur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air freshener brands
5 answers
Asked ChatGPT
“Which air freshener brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air freshener brands in New Zealand?”
Asked ChatGPT
“What's the best air freshener brand in New Zealand for a home?”
Searched Google, AI Overview
“air freshener nz”
Searched Google, AI Overview
“car air freshener nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Ambi Pur or Febreze more popular in search?
This chart shows how often people search Google for Ambi Pur and Febreze by name. Each line represents a brand's share of searches for all six air freshener brands we track, month by month, from searches in New Zealand.
Share of searches by month for Febreze, Ambi Pur. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecoya | Febreze | Air Wick | The Aromatherapy Co. | Glade | Ambi Pur |
|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 11.5% | 9.9% | 14.3% | 5.6% | 0.63% |
| Nov 2025 | 79.1% | 5.1% | 4.6% | 8.5% | 2.3% | 0.38% |
| Dec 2025 | 70.7% | 5.5% | 5.5% | 15% | 2.9% | 0.31% |
| Jan 2026 | 51.6% | 14% | 12.5% | 14.9% | 6.1% | 0.93% |
| Feb 2026 | 49% | 16.6% | 11.9% | 14.7% | 6.7% | 0.9% |
| Mar 2026 | 52.1% | 15.2% | 13.2% | 12.9% | 5.8% | 0.79% |
| Apr 2026 | 53.1% | 15.6% | 11.5% | 12.8% | 5.8% | 1.2% |
| May 2026 | 55.1% | 16% | 11% | 12.4% | 4.6% | 0.85% |
| Jun 2026 | 55.1% | 15.7% | 11% | 11.4% | 5.7% | 1% |
| Jul 2026 | 72.9% | 9.7% | 7.1% | 6.3% | 3.5% | 0.43% |
| Aug 2026 | 55.8% | 14.1% | 11.6% | 10.5% | 7.1% | 0.8% |
| Sep 2026 | 56.4% | 13.6% | 12.6% | 11% | 5.5% | 0.92% |
How has the Ambi Pur and Febreze comparison changed over the last 12 months?
3 findings
- Febreze was ahead of Ambi Pur in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ambi Pur’s share of searches among air freshener brands in New Zealand moved from 0.63% to 0.92%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 12 months ending September 2026, Febreze’s share of searches among air freshener brands in New Zealand moved from 11.5% to 13.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for New Zealand air freshener brands in September 2026?
2 changes
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Ambi Pur’s and Febreze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among air freshener brands
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