Ecoya vs Febreze:Which is more popular?
In September 2026, Ecoya had more branded searches than Febreze among air freshener brands in New Zealand. Ecoya had about 6,740 branded searches, while Febreze had 1,630. Ecoya made up 56.4% of all air freshener brand searches we track, and Febreze accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about air freshener brands, Ecoya appeared in four of the five answers and Febreze in one. Ecoya was mentioned before Febreze in every answer that named either.
Who do people search for more?
Ecoya, about 4 searches for every 1 for Febreze
Who does AI mention more?
Ecoya, mentioned in 4 of 5 answers, Febreze in 1
Who does AI recommend more?
Ecoya, named ahead of Febreze in 3 of 3 answers
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Top air freshener brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ecoya was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Febreze was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ecoya was listed before Febreze in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ecoya4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Air Wick4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Glade3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Aromatherapy Co.2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Febreze1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ambi Pur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air freshener brands
5 answers
Asked ChatGPT
“Which air freshener brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best air freshener brands in New Zealand?”
Asked ChatGPT
“What's the best air freshener brand in New Zealand for a home?”
Searched Google, AI Overview
“air freshener nz”
Searched Google, AI Overview
“car air freshener nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Ecoya or Febreze more popular in search?
This chart shows how often people search Google for Ecoya and Febreze by name. Each line represents a brand's share of searches for all six air freshener brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ecoya, Febreze. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecoya | Febreze | Air Wick | The Aromatherapy Co. | Glade | Ambi Pur |
|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 11.5% | 9.9% | 14.3% | 5.6% | 0.63% |
| Nov 2025 | 79.1% | 5.1% | 4.6% | 8.5% | 2.3% | 0.38% |
| Dec 2025 | 70.7% | 5.5% | 5.5% | 15% | 2.9% | 0.31% |
| Jan 2026 | 51.6% | 14% | 12.5% | 14.9% | 6.1% | 0.93% |
| Feb 2026 | 49% | 16.6% | 11.9% | 14.7% | 6.7% | 0.9% |
| Mar 2026 | 52.1% | 15.2% | 13.2% | 12.9% | 5.8% | 0.79% |
| Apr 2026 | 53.1% | 15.6% | 11.5% | 12.8% | 5.8% | 1.2% |
| May 2026 | 55.1% | 16% | 11% | 12.4% | 4.6% | 0.85% |
| Jun 2026 | 55.1% | 15.7% | 11% | 11.4% | 5.7% | 1% |
| Jul 2026 | 72.9% | 9.7% | 7.1% | 6.3% | 3.5% | 0.43% |
| Aug 2026 | 55.8% | 14.1% | 11.6% | 10.5% | 7.1% | 0.8% |
| Sep 2026 | 56.4% | 13.6% | 12.6% | 11% | 5.5% | 0.92% |
How has the Ecoya and Febreze comparison changed over the last 12 months?
3 findings
- Ecoya was ahead of Febreze in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ecoya’s share of searches among air freshener brands in New Zealand moved from 58% to 56.4%, and its estimated monthly branded searches moved from 6.5K to 6.7K.
- Across the 12 months ending September 2026, Febreze’s share of searches among air freshener brands in New Zealand moved from 11.5% to 13.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for New Zealand air freshener brands in September 2026?
2 changes
In September 2026, Ecoya gained share of searches among air freshener brands in New Zealand, from 55.8% to 56.4%.
Estimated monthly branded searches for Febreze in New Zealand rose 27.3% over 12 measured months, from 1.3K to 1.6K in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Ecoya’s and Febreze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among air freshener brands
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