Ecoya vs Farmers:Which is more popular?
In September 2026, Ecoya had more branded searches than Farmers among bath, body and cosmetics stores in New Zealand. Ecoya had about 6,750 branded searches, while Farmers had 590. Ecoya made up 5.8% of all bath, body and cosmetics store searches we track, and Farmers accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about bath, body and cosmetics stores, Farmers appeared in two of the four answers and Ecoya in none.
Who do people search for more?
Ecoya, about 11 searches for every 1 for Farmers
Who does AI mention more?
Farmers, mentioned in 2 of 4 answers, Ecoya in 0
Who does AI recommend more?
Farmers, the only one of the two named
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Top bath, body and cosmetics stores in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Farmers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ecoya did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lush1st
MECCA2nd
The Body Shop3rd- Farmers3rd
L'Occitane5th
Aesop–- Ecoya–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MECCA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lush3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Body Shop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Farmers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- L'Occitane1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Aesop0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ecoya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bath, body and cosmetics stores
4 answers
Asked ChatGPT
“Which bath body and cosmetics store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best bath body and cosmetics stores in New Zealand?”
Asked ChatGPT
“What's the best bath body and cosmetics store in New Zealand for gifts and treats?”
Searched Google, AI Overview
“best cosmetics stores”
Searched Google, AI Overview
“gift body care”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Ecoya or Farmers more popular in search?
This chart shows how often people search Google for Ecoya and Farmers by name. Each line represents a brand's share of searches for all seven bath, body and cosmetics stores we track, month by month, from searches in New Zealand.
Share of searches by month for Ecoya, Farmers. The figures are in the table below the chart.
View monthly share of searches table
| Month | MECCA | Lush | Aesop | Ecoya | L'Occitane | The Body Shop | Farmers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68% | 13.8% | 6.6% | 5.3% | 3.7% | 2.2% | 0.48% |
| Nov 2025 | 60.8% | 12.5% | 10.4% | 9.4% | 4.2% | 2.4% | 0.36% |
| Dec 2025 | 65.4% | 16.2% | 5.5% | 6.1% | 4.5% | 2.1% | 0.26% |
| Jan 2026 | 70.8% | 11.9% | 5.8% | 4.8% | 3.8% | 2.6% | 0.33% |
| Feb 2026 | 77.7% | 9% | 5.3% | 3.4% | 2.3% | 2% | 0.31% |
| Mar 2026 | 68.8% | 11.6% | 8% | 5.4% | 3.7% | 2% | 0.48% |
| Apr 2026 | 73.1% | 10.4% | 5.8% | 4.8% | 3.3% | 2.2% | 0.42% |
| May 2026 | 66.7% | 11.7% | 7.9% | 6.3% | 4.4% | 2.4% | 0.47% |
| Jun 2026 | 65.3% | 14% | 7.9% | 6% | 4.3% | 1.9% | 0.46% |
| Jul 2026 | 65.2% | 11.3% | 6.4% | 11.8% | 2.9% | 1.9% | 0.56% |
| Aug 2026 | 69.5% | 12% | 7% | 5.9% | 3.1% | 2.1% | 0.4% |
| Sep 2026 | 71.2% | 10% | 7.1% | 5.8% | 3.2% | 2.2% | 0.51% |
How has the Ecoya and Farmers comparison changed over the last 12 months?
3 findings
- Ecoya was ahead of Farmers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ecoya’s share of searches among bath, body and cosmetics stores in New Zealand moved from 5.3% to 5.8%, and its estimated monthly branded searches moved from 6.5K to 6.8K.
- Across the 12 months ending September 2026, Farmers’ share of searches among bath, body and cosmetics stores in New Zealand moved from 0.48% to 0.51%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for New Zealand bath, body and cosmetics stores in September 2026?
0 changes
Neither Ecoya nor Farmers moved beyond provider rounding among bath, body and cosmetics stores in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Ecoya’s and Farmers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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