Brandwave

Ecoya vs The Body Shop:Which is more popular by branded search in New Zealand?

In August 2026, Ecoya had more branded searches than The Body Shop among bath, body and cosmetics stores in New Zealand. Ecoya was estimated to have 12.5K branded searches compared to The Body Shop’s 4.5K, and held a 21.2% Share of Search versus The Body Shop’s 7.6%.

Share of Search among bath, body and cosmetics stores in New Zealand in August 2026Which is more popular in search, Ecoya or The Body Shop?
Ecoya21.2%12.5K searches
vs
The Body Shop7.6%4.5K searches
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Which is more popular in search, Ecoya or The Body Shop?

Compare the bath, body and skincare stores New Zealanders buy gifts and treats from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ecoya and The Body Shop among bath, body and cosmetics stores in New Zealand, by month

Share of Search by month for Ecoya, The Body Shop. The figures are in the table below the chart.

View monthly share of search table
MonthLushEcoyaAesopL'OccitaneThe Body Shop
Oct 202540.3%19%16.8%15.8%8%
Nov 202529.7%28.2%20.4%13.8%7.8%
Dec 202543.3%20.1%13.8%16.5%6.3%
Jan 202639%17.5%17.1%17.3%9%
Feb 202637.4%17.5%19.9%15.8%9.3%
Mar 202634.7%19.7%21.3%17.4%6.9%
Apr 202634.3%21.1%18.5%18%8.2%
May 202632.3%20.9%20.6%18.8%7.4%
Jun 202636.8%19.7%19.7%18%5.8%
Jul 202630.1%33.7%16.1%14.2%6%
Aug 202634.3%21.2%19.7%17.3%7.6%
Sep 2026—————

How has the Ecoya and The Body Shop comparison changed over the last 12 months?

How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026?

  1. In August 2026, Lush overtook Ecoya to take the highest estimated Share of Search among bath, body and cosmetics stores in New Zealand, at 34.3%.

  2. In August 2026, The Body Shop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 6% to 7.6%.

  3. In August 2026, Ecoya lost estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 33.7% to 21.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Ecoya’s and The Body Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ecoya

21 branded search terms

  • briscoes ecoya
  • ecoya
  • ecoya black friday sale
  • ecoya body care
  • ecoya candle
  • ecoya candles sale
  • ecoya car diffusers
  • ecoya co nz
  • ecoya diffuser
  • ecoya gift set
  • ecoya hand cream
  • ecoya hand wash
  • ecoya lotion
  • ecoya lychee guava
  • ecoya near me
  • ecoya nz
  • ecoya nz sale
  • ecoya online
  • ecoya outlet
  • ecoya reed diffusers
  • ecoya sale

The Body Shop

18 branded search terms

  • the body shop
  • the body shop anti dandruff shampoo
  • the body shop aus
  • the body shop bath bombs
  • the body shop body butter
  • the body shop body care
  • the body shop england
  • the body shop gift sets
  • the body shop hand cream
  • the body shop near me
  • the body shop nz
  • the body shop online
  • the body shop white musk
  • the body shop white musk perfume
  • thebodyshop
  • thebodyshop com
  • thebodyshop hand cream
  • thebodyshop nz

How the Brand Demand Index is measured

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