8x8 vs Five9:Which is more popular by branded search?
In August 2026, Five9 had more branded searches than 8x8 among call centre software worldwide. Five9 was estimated to have 61.5K branded searches compared to 8x8’s 27.1K, and held a 25.9% Share of Search versus 8x8’s 11.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 8x8 or Five9?
Compare the platforms contact centres run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Five9, 8x8. The figures are in the table below the chart.
View monthly share of search table
| Month | Genesys | Five9 | 8x8 | Talkdesk | NICE CXone |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 25.7% | 13.8% | 7.7% | 5% |
| Nov 2025 | 46.6% | 25.2% | 13.5% | 9.2% | 5.4% |
| Dec 2025 | 47.5% | 25.8% | 13.9% | 7.8% | 5.1% |
| Jan 2026 | 46.3% | 25.1% | 13.4% | 9.2% | 6% |
| Feb 2026 | 46.3% | 25% | 13.4% | 9.2% | 6% |
| Mar 2026 | 44.8% | 24.1% | 15.8% | 8.8% | 6.5% |
| Apr 2026 | 46% | 24.9% | 13.3% | 9.1% | 6.7% |
| May 2026 | 46.8% | 25.2% | 13.6% | 7.6% | 6.8% |
| Jun 2026 | 48.7% | 26.2% | 9.5% | 7.9% | 7.7% |
| Jul 2026 | 49.8% | 26.9% | 7.9% | 8.1% | 7.3% |
| Aug 2026 | 47.9% | 25.9% | 11.4% | 7.8% | 7% |
| Sep 2026 | — | — | — | — | — |
How has the 8x8 and Five9 comparison changed over the last 12 months?
3 findings
- Five9 was ahead of 8x8 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, 8x8’s estimated Share of Search among call centre software worldwide moved from 13.8% to 11.4%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 11 months ending August 2026, Five9’s estimated Share of Search among call centre software worldwide moved from 25.7% to 25.9%, and its estimated monthly branded searches moved from 75.6K to 61.5K.
How did search popularity change for call centre software worldwide in August 2026?
2 changes
In August 2026, 8x8 overtook Talkdesk to rank 3rd among call centre software worldwide, at 11.4%.
In August 2026, Five9 lost estimated Share of Search among call centre software worldwide, from 26.9% to 25.9%.
How each brand is measured
Brandwave collects information about searches that people make online using 8x8’s and Five9’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.