Brandwave

How popular is8x8 in search?

In August 2026, there were an estimated 27.1K branded searches for 8x8 worldwide which is down 33.1% over the last 11 months. 8x8 holds 11.4% estimated Share of Search among call centre software worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Genesys47.9%
  2. Five925.9%
  3. 8x811.4%
  4. Talkdesk7.8%
  5. NICE CXone7%
8x8 website (opens in a new tab)

Follow 8x8 and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which call centre software compete with 8x8?

8x8 against call centre software worldwide, by month

Share of Search by month for Genesys, Five9, 8x8, Talkdesk, NICE CXone. The figures are in the table below the chart.

View monthly share of search table
MonthGenesysFive98x8TalkdeskNICE CXone
Oct 202547.7%25.7%13.8%7.7%5%
Nov 202546.6%25.2%13.5%9.2%5.4%
Dec 202547.5%25.8%13.9%7.8%5.1%
Jan 202646.3%25.1%13.4%9.2%6%
Feb 202646.3%25%13.4%9.2%6%
Mar 202644.8%24.1%15.8%8.8%6.5%
Apr 202646%24.9%13.3%9.1%6.7%
May 202646.8%25.2%13.6%7.6%6.8%
Jun 202648.7%26.2%9.5%7.9%7.7%
Jul 202649.8%26.9%7.9%8.1%7.3%
Aug 202647.9%25.9%11.4%7.8%7%
Sep 2026—————

  1. 1.Genesys

    47.9%

    Held 1st. 114K estimated branded searches, -0.03% vs prior month. Share -1.9 points.

  2. 2.Five9

    25.9%

    Held 2nd. 61.5K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.8x8

    11.4%

    Moved from 4th to 3rd. 27.1K estimated branded searches, +49.7% vs prior month. Share +3.5 points.

  4. 4.Talkdesk

    7.8%

    Moved from 3rd to 4th. 18.5K estimated branded searches, -0.11% vs prior month. Share -0.3 points.

  5. 5.NICE CXone

    7%

    Held 5th. 16.6K estimated branded searches, +0.24% vs prior month. Share -0.3 points.

Compare search popularity between 8x8 and its closest rivals

How has branded search demand for 8x8 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for 8x8 worldwide fell from 40.5K to 27.1K.
  • Across the 11 months ending August 2026, 8x8’s estimated Share of Search among call centre software worldwide decreased from 13.8% to 11.4%.
  • Across the 11 months ending August 2026, 8x8’s estimated Share of Search among call centre software worldwide peaked at 15.8% in March 2026 and was lowest at 7.9% in July 2026.

How did search popularity change for call centre software worldwide in August 2026?

  1. In August 2026, 8x8 overtook Talkdesk to rank 3rd among call centre software worldwide, at 11.4%.

  2. In August 2026, Genesys lost estimated Share of Search among call centre software worldwide, from 49.8% to 47.9%.

  3. In August 2026, Five9 lost estimated Share of Search among call centre software worldwide, from 26.9% to 25.9%.

  4. Estimated monthly branded searches for NICE CXone worldwide rose 12.2% over 11 measured months, from 14.8K to 16.6K in August 2026.

  5. Estimated monthly branded searches for Talkdesk worldwide fell 18.7% over 11 measured months, from 22.7K to 18.5K in August 2026.

Where does 8x8 compete?

8x8 is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Voip providers6th of 65.2%Show ranking
Call centre software3rd of 511.4%Shown above

How is 8x8 measured?

Brandwave collects information about searches that people make online using 8x8’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • 8x8 inc

Do you work for 8x8? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is 8x8 your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free