Brandwave

8x8 vs CloudTalk:Which is more popular?

In September 2026, 8x8 had more branded searches than CloudTalk among call centre software worldwide. 8x8 had about 234,000 branded searches, while CloudTalk had 27,100. 8x8 made up 27.3% of all call centre software searches we track, and CloudTalk accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about call centre software, CloudTalk appeared in four of the five answers and 8x8 in none.

Among call centre software worldwide in September 2026

Who do people search for more?

8x8, about 9 searches for every 1 for CloudTalk

8x8 234K searchesCloudTalk 27.1K searches

Who does AI mention more?

CloudTalk, mentioned in 4 of 5 answers, 8x8 in 0

CloudTalk in 4 of 58x8 in 0 of 5

Who does AI recommend more?

CloudTalk, the only one of the two named

CloudTalk first in 48x8 never named

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Top call centre software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CloudTalk was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. 8x8 did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Genesys1st
  2. Talkdesk2nd
  3. CloudTalk3rd
  4. Zendesk4th
  5. NICE CXone5th
  6. Five96th
  7. Aircall7th
  8. 8x8–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Genesys5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CloudTalk4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Talkdesk4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zendesk3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Five93 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aircall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NICE CXone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 8x80 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about call centre software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is 8x8 or CloudTalk more popular in search?

This chart shows how often people search Google for 8x8 and CloudTalk by name. Each line represents a brand's share of searches for all eight call centre software we track, month by month, from English-language searches worldwide.

8x8 and CloudTalk among call centre software worldwide, by month

Share of searches by month for 8x8, CloudTalk. The figures are in the table below the chart.

View monthly share of searches table
MonthZendesk8x8GenesysAircallFive9CloudTalkTalkdeskNICE CXone
Oct 202536.7%28.5%13.4%9%7.4%2.2%2.2%0.66%
Nov 202536.3%28.2%13.2%8.9%7.3%2.7%2.7%0.79%
Dec 202538.8%25.5%14.2%7.8%7.8%2.9%2.3%0.7%
Jan 202637.1%23.5%11.1%16.6%6.1%2.7%2.2%0.66%
Feb 202635.4%27.5%12.9%10.6%7.1%3.2%2.6%0.77%
Mar 202639.5%25.9%11.8%9.7%6.5%3.5%2.4%0.71%
Apr 202631.6%30%14.1%9.5%7.7%3.5%2.8%0.84%
May 202637.6%24.7%13.7%9.2%7.5%4.1%2.3%0.82%
Jun 202641.2%18.1%15%10.1%8.3%3.7%2.5%1.1%
Jul 202637.8%16.7%16.9%11.4%9.3%4.2%2.8%1%
Aug 202635.6%23.4%15.9%8.8%8.8%3.9%2.6%0.95%
Sep 202635.1%27.3%15.7%8.6%7%3.2%2.1%0.94%

How has the 8x8 and CloudTalk comparison changed over the last 12 months?

3 findings
  • 8x8 was ahead of CloudTalk in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 8x8’s share of searches among call centre software worldwide moved from 28.5% to 27.3%, and its estimated monthly branded searches moved from 287K to 234K.
  • Across the 12 months ending September 2026, CloudTalk’s share of searches among call centre software worldwide moved from 2.2% to 3.2%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for call centre software worldwide in September 2026?

2 changes
  1. In September 2026, 8x8 gained share of searches among call centre software worldwide, from 23.4% to 27.3%.

  2. In September 2026, CloudTalk lost share of searches among call centre software worldwide, from 3.9% to 3.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 8x8’s and CloudTalk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

8x8

2 branded search terms

  • 8x8
  • 8x8 inc

CloudTalk

1 branded search term

  • cloudtalk

How the Brand Demand Index is measured

Other head-to-heads among call centre software

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