How popular is8x8 in search?
In August 2026, there were an estimated 27.1K branded searches for 8x8 worldwide which is down 33.1% over the last 11 months. 8x8 holds 5.2% estimated Share of Search among voip providers worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
RingCentral35.1%
Dialpad17.8%- Ooma17.3%
Vonage14.5%
Nextiva10.1%
8x85.2%
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Where does 8x8 compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Voip providers | 6th of 6 | 5.2% | Shown below |
| Call centre software | 3rd of 5 | 11.4% | Show ranking |
Which voip providers compete with 8x8?
Share of Search by month for RingCentral, Dialpad, Ooma, Vonage, Nextiva, 8x8. The figures are in the table below the chart.
View monthly share of search table
| Month | RingCentral | Dialpad | Ooma | Vonage | Nextiva | 8x8 |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 16.2% | 12.8% | 16.1% | 9.2% | 7% |
| Nov 2025 | 38.1% | 15.1% | 14.6% | 15% | 10.6% | 6.5% |
| Dec 2025 | 37.5% | 15.3% | 14.8% | 15.2% | 10.7% | 6.6% |
| Jan 2026 | 38.3% | 16.1% | 12.8% | 16% | 11.2% | 5.7% |
| Feb 2026 | 37.1% | 15.4% | 14.8% | 15.2% | 10.9% | 6.6% |
| Mar 2026 | 38.5% | 16.2% | 12.8% | 16% | 9.5% | 7% |
| Apr 2026 | 40.1% | 16.8% | 13.3% | 13.7% | 10% | 6% |
| May 2026 | 37.1% | 15.4% | 14.8% | 15.2% | 10.9% | 6.6% |
| Jun 2026 | 36.8% | 18.5% | 14.7% | 15% | 10.6% | 4.4% |
| Jul 2026 | 35.8% | 18.1% | 17.5% | 14.7% | 10.3% | 3.5% |
| Aug 2026 | 35.1% | 17.8% | 17.3% | 14.5% | 10.1% | 5.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.1% | 184K | -0.34% | -0.7 points | |
| 2, held 2nd | 17.8% | 93.5K | -0.03% | -0.3 points | |
| 3, held 3rd | 17.3% | 90.5K | 0% | -0.3 points | |
| 4, held 4th | 14.5% | 76.1K | +0.12% | -0.2 points | |
| 5, held 5th | 10.1% | 52.7K | -1% | -0.3 points | |
| 6, held 6th | 5.2% | 27.1K | +49.7% | +1.7 points |
35.1%
Held 1st. 184K estimated branded searches, -0.34% vs prior month. Share -0.7 points.
2.
Dialpad17.8%
Held 2nd. 93.5K estimated branded searches, -0.03% vs prior month. Share -0.3 points.
3.Ooma
17.3%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
Vonage14.5%
Held 4th. 76.1K estimated branded searches, +0.12% vs prior month. Share -0.2 points.
5.
Nextiva10.1%
Held 5th. 52.7K estimated branded searches, -1% vs prior month. Share -0.3 points.
6.
8x85.2%
Held 6th. 27.1K estimated branded searches, +49.7% vs prior month. Share +1.7 points.
Compare search popularity between 8x8 and its closest rivals
How has branded search demand for 8x8 changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for 8x8 worldwide fell from 40.5K to 27.1K.
- Across the 11 months ending August 2026, 8x8’s estimated Share of Search among voip providers worldwide decreased from 7% to 5.2%.
- Across the 11 months ending August 2026, 8x8’s estimated Share of Search among voip providers worldwide peaked at 7% in October 2025 and was lowest at 3.5% in July 2026.
How did search popularity change for voip providers worldwide in August 2026?
5 changes
In August 2026, 8x8 gained estimated Share of Search among voip providers worldwide, from 3.5% to 5.2%.
In August 2026, RingCentral lost estimated Share of Search among voip providers worldwide, from 35.8% to 35.1%.
Nextiva’s estimated Share of Search among voip providers worldwide has lost ground for 3 months in a row, from 10.9% to 10.1% in August 2026.
Vonage’s estimated Share of Search among voip providers worldwide has lost ground for 3 months in a row, from 15.2% to 14.5% in August 2026.
Estimated monthly branded searches for Ooma worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.
How is 8x8 measured?
Brandwave collects information about searches that people make online using 8x8’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- 8x8 inc
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Is 8x8 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.