8x8 vs Aircall:Which is searched more?
In September 2026, 8x8 had more branded searches than Aircall among call centre software worldwide. 8x8 had about 234,000 branded searches, while Aircall had 74,000. 8x8 made up 27.3% of all call centre software searches we track, and Aircall accounted for 8.6%. These are worldwide searches for English-language branded terms.
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Is 8x8 or Aircall more popular in search?
Compare the platforms contact centres run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for 8x8, Aircall. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zendesk | 8x8 | Genesys | Aircall | Five9 | CloudTalk | Talkdesk | NICE CXone |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 28.5% | 13.4% | 9% | 7.4% | 2.2% | 2.2% | 0.66% |
| Nov 2025 | 36.3% | 28.2% | 13.2% | 8.9% | 7.3% | 2.7% | 2.7% | 0.79% |
| Dec 2025 | 38.8% | 25.5% | 14.2% | 7.8% | 7.8% | 2.9% | 2.3% | 0.7% |
| Jan 2026 | 37.1% | 23.5% | 11.1% | 16.6% | 6.1% | 2.7% | 2.2% | 0.66% |
| Feb 2026 | 35.4% | 27.5% | 12.9% | 10.6% | 7.1% | 3.2% | 2.6% | 0.77% |
| Mar 2026 | 39.5% | 25.9% | 11.8% | 9.7% | 6.5% | 3.5% | 2.4% | 0.71% |
| Apr 2026 | 31.6% | 30% | 14.1% | 9.5% | 7.7% | 3.5% | 2.8% | 0.84% |
| May 2026 | 37.6% | 24.7% | 13.7% | 9.2% | 7.5% | 4.1% | 2.3% | 0.82% |
| Jun 2026 | 41.2% | 18.1% | 15% | 10.1% | 8.3% | 3.7% | 2.5% | 1.1% |
| Jul 2026 | 37.8% | 16.7% | 16.9% | 11.4% | 9.3% | 4.2% | 2.8% | 1% |
| Aug 2026 | 35.6% | 23.4% | 15.9% | 8.8% | 8.8% | 3.9% | 2.6% | 0.95% |
| Sep 2026 | 35.1% | 27.3% | 15.7% | 8.6% | 7% | 3.2% | 2.1% | 0.94% |
How has the 8x8 and Aircall comparison changed over the last 12 months?
3 findings
- 8x8 was ahead of Aircall in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 8x8’s share of searches among call centre software worldwide moved from 28.5% to 27.3%, and its estimated monthly branded searches moved from 287K to 234K.
- Across the 12 months ending September 2026, Aircall’s share of searches among call centre software worldwide moved from 9% to 8.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for call centre software worldwide in September 2026?
2 changes
In September 2026, 8x8 gained share of searches among call centre software worldwide, from 23.4% to 27.3%.
Estimated monthly branded searches for Aircall worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 8x8’s and Aircall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among call centre software
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