Panasonic vs Rowenta:Which is more popular?
In September 2026, Panasonic had more branded searches than Rowenta among steam iron brands worldwide. Panasonic had about 823,000 branded searches, while Rowenta had 187,000. Panasonic made up 40.8% of all steam iron brand searches we track, and Rowenta accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about steam iron brands, Rowenta appeared in all five answers and Panasonic in one. Rowenta was mentioned before Panasonic in four out of five answers.
Who do people search for more?
Panasonic, about 4 searches for every 1 for Rowenta
Who does AI mention more?
Rowenta, mentioned in every answer we collected
Who does AI recommend more?
Rowenta, named ahead of Panasonic in 4 of 5 answers
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Top steam iron brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rowenta appeared in all five answers. Panasonic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rowenta was listed before Panasonic in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rowenta1st
Philips2nd
CHI3rd
Black+Decker4th
Tefal5th- Panasonic6th
Russell Hobbs–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rowenta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Black+Decker3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CHI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steam iron brands
5 answers
Asked ChatGPT
“Which steam iron brand should I buy?”
Asked ChatGPT
“What are the best steam iron brands?”
Asked ChatGPT
“What's the best steam iron brand for wrinkle removal?”
Searched Google, AI Overview
“steam iron brands”
Searched Google, AI Overview
“best steam iron”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Panasonic or Rowenta more popular in search?
This chart shows how often people search Google for Panasonic and Rowenta by name. Each line represents a brand's share of searches for all eight steam iron brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Panasonic, Rowenta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panasonic | Tefal | Black+Decker | Rowenta | Philips | Russell Hobbs | Bosch | CHI |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 27.4% | 11.5% | 10.3% | 4.7% | 7% | 0.49% | 0.14% |
| Nov 2025 | 31.3% | 34.9% | 10.3% | 12.3% | 3.8% | 6.8% | 0.4% | 0.14% |
| Dec 2025 | 35.1% | 31.3% | 10.4% | 11.3% | 3.8% | 7.6% | 0.38% | 0.12% |
| Jan 2026 | 36.2% | 31.4% | 9.7% | 11.6% | 4% | 6.6% | 0.4% | 0.13% |
| Feb 2026 | 46.1% | 26.3% | 9.3% | 8.3% | 3.8% | 5.6% | 0.4% | 0.11% |
| Mar 2026 | 40.7% | 28.2% | 10.9% | 9.1% | 4.5% | 6% | 0.46% | 0.14% |
| Apr 2026 | 48.2% | 22.5% | 10.6% | 8.8% | 4.3% | 4.9% | 0.44% | 0.14% |
| May 2026 | 44.6% | 24.5% | 12% | 9.8% | 4% | 4.6% | 0.41% | 0.11% |
| Jun 2026 | 41.3% | 23% | 12.3% | 13.2% | 4.5% | 5.1% | 0.42% | 0.12% |
| Jul 2026 | 43.1% | 20.5% | 11.5% | 13.8% | 5.2% | 5.4% | 0.44% | 0.13% |
| Aug 2026 | 42.5% | 24.7% | 11.4% | 9.7% | 5.7% | 5.4% | 0.5% | 0.12% |
| Sep 2026 | 40.8% | 27.8% | 10.9% | 9.3% | 5.5% | 5.2% | 0.44% | 0.12% |
How has the Panasonic and Rowenta comparison changed over the last 12 months?
3 findings
- Panasonic was ahead of Rowenta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Panasonic’s share of searches among steam iron brands worldwide moved from 38.5% to 40.8%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Rowenta’s share of searches among steam iron brands worldwide moved from 10.3% to 9.3%, and its estimated monthly branded searches moved from 219K to 187K.
How did search popularity change for steam iron brands worldwide in September 2026?
2 changes
In September 2026, Panasonic lost share of searches among steam iron brands worldwide, from 42.5% to 40.8%.
Estimated monthly branded searches for Rowenta worldwide fell 14.6% over 12 measured months, from 219K to 187K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Panasonic’s and Rowenta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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