Brandwave

Black+Decker vs Panasonic:Which is more popular?

In September 2026, Panasonic had more branded searches than Black+Decker among steam iron brands worldwide. Panasonic had about 823,000 branded searches, while Black+Decker had 8,100. Panasonic made up 45.7% of all steam iron brand searches we track, and Black+Decker accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about steam iron brands, Black+Decker appeared in three of the five answers and Panasonic in one. Black+Decker was mentioned before Panasonic in three out of four answers that named either.

Among steam iron brands worldwide in September 2026

Who do people search for more?

Panasonic, about 102 searches for every 1 for Black+Decker

Panasonic 823K searchesBlack+Decker 8.1K searches

Who does AI mention more?

Black+Decker, mentioned in 3 of 5 answers, Panasonic in 1

Black+Decker in 3 of 5Panasonic in 1 of 5

Who does AI recommend more?

Black+Decker, named ahead of Panasonic in 3 of 4 answers

Black+Decker first in 3Panasonic first in 1

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Top steam iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black+Decker was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Panasonic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Black+Decker was listed before Panasonic in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rowenta1st
  2. Philips2nd
  3. CHI3rd
  4. Black+Decker4th
  5. Tefal5th
  6. Panasonic6th
  7. Russell Hobbs–
  8. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rowenta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black+Decker3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CHI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steam iron brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Black+Decker or Panasonic more popular in search?

This chart shows how often people search Google for Black+Decker and Panasonic by name. Each line represents a brand's share of searches for all eight steam iron brands we track, month by month, from English-language searches worldwide.

Black+Decker and Panasonic among steam iron brands worldwide, by month

Share of searches by month for Panasonic, Black+Decker. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicTefalRowentaPhilipsRussell HobbsBlack+DeckerBoschCHI
Oct 202543.4%30.9%11.6%5.3%7.9%0.43%0.32%0.15%
Nov 202534.8%38.9%13.7%4.3%7.6%0.34%0.25%0.15%
Dec 202539.1%34.9%12.6%4.3%8.4%0.31%0.21%0.14%
Jan 202640%34.7%12.8%4.4%7.3%0.39%0.23%0.14%
Feb 202650.8%29%9.1%4.2%6.2%0.34%0.22%0.12%
Mar 202645.7%31.7%10.2%5%6.8%0.3%0.27%0.16%
Apr 202653.9%25.2%9.9%4.8%5.5%0.29%0.26%0.16%
May 202650.6%27.8%11.1%4.6%5.2%0.33%0.24%0.12%
Jun 202647%26.1%15.1%5.1%5.9%0.38%0.27%0.14%
Jul 202648.6%23.1%15.6%5.8%6.1%0.48%0.28%0.14%
Aug 202647.8%27.8%10.9%6.4%6.1%0.57%0.35%0.14%
Sep 202645.7%31.1%10.4%6.1%5.8%0.45%0.29%0.13%

How has the Black+Decker and Panasonic comparison changed over the last 12 months?

3 findings
  • Panasonic was ahead of Black+Decker in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among steam iron brands worldwide moved from 0.43% to 0.45%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among steam iron brands worldwide moved from 43.4% to 45.7%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for steam iron brands worldwide in September 2026?

1 change

  1. In September 2026, Panasonic lost share of searches among steam iron brands worldwide, from 47.8% to 45.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Black+Decker’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black+Decker

1 branded search term

  • black+decker steam iron

Panasonic

1 branded search term

  • panasonic

How the Brand Demand Index is measured

Other head-to-heads among steam iron brands

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