Panasonic vs Philips:Which is more popular?
In September 2026, Panasonic had more branded searches than Philips among steam iron brands worldwide. Panasonic had about 823,000 branded searches, while Philips had 110,000. Panasonic made up 40.8% of all steam iron brand searches we track, and Philips accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about steam iron brands, Philips appeared in four of the five answers and Panasonic in one. Philips was mentioned before Panasonic in every answer that named either.
Who do people search for more?
Panasonic, about 7 searches for every 1 for Philips
Who does AI mention more?
Philips, mentioned in 4 of 5 answers, Panasonic in 1
Who does AI recommend more?
Philips, named ahead of Panasonic in 4 of 4 answers
Follow Panasonic vs Philips and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top steam iron brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Panasonic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Philips was listed before Panasonic in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rowenta1st- Philips2nd
CHI3rd
Black+Decker4th
Tefal5th- Panasonic6th
Russell Hobbs–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rowenta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Black+Decker3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CHI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steam iron brands
5 answers
Asked ChatGPT
“Which steam iron brand should I buy?”
Asked ChatGPT
“What are the best steam iron brands?”
Asked ChatGPT
“What's the best steam iron brand for wrinkle removal?”
Searched Google, AI Overview
“steam iron brands”
Searched Google, AI Overview
“best steam iron”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Panasonic or Philips more popular in search?
This chart shows how often people search Google for Panasonic and Philips by name. Each line represents a brand's share of searches for all eight steam iron brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Panasonic, Philips. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panasonic | Tefal | Black+Decker | Rowenta | Philips | Russell Hobbs | Bosch | CHI |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 27.4% | 11.5% | 10.3% | 4.7% | 7% | 0.49% | 0.14% |
| Nov 2025 | 31.3% | 34.9% | 10.3% | 12.3% | 3.8% | 6.8% | 0.4% | 0.14% |
| Dec 2025 | 35.1% | 31.3% | 10.4% | 11.3% | 3.8% | 7.6% | 0.38% | 0.12% |
| Jan 2026 | 36.2% | 31.4% | 9.7% | 11.6% | 4% | 6.6% | 0.4% | 0.13% |
| Feb 2026 | 46.1% | 26.3% | 9.3% | 8.3% | 3.8% | 5.6% | 0.4% | 0.11% |
| Mar 2026 | 40.7% | 28.2% | 10.9% | 9.1% | 4.5% | 6% | 0.46% | 0.14% |
| Apr 2026 | 48.2% | 22.5% | 10.6% | 8.8% | 4.3% | 4.9% | 0.44% | 0.14% |
| May 2026 | 44.6% | 24.5% | 12% | 9.8% | 4% | 4.6% | 0.41% | 0.11% |
| Jun 2026 | 41.3% | 23% | 12.3% | 13.2% | 4.5% | 5.1% | 0.42% | 0.12% |
| Jul 2026 | 43.1% | 20.5% | 11.5% | 13.8% | 5.2% | 5.4% | 0.44% | 0.13% |
| Aug 2026 | 42.5% | 24.7% | 11.4% | 9.7% | 5.7% | 5.4% | 0.5% | 0.12% |
| Sep 2026 | 40.8% | 27.8% | 10.9% | 9.3% | 5.5% | 5.2% | 0.44% | 0.12% |
How has the Panasonic and Philips comparison changed over the last 12 months?
3 findings
- Panasonic was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Panasonic’s share of searches among steam iron brands worldwide moved from 38.5% to 40.8%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Philips’ share of searches among steam iron brands worldwide moved from 4.7% to 5.5%, and its estimated monthly branded searches moved from 101K to 110K.
How did search popularity change for steam iron brands worldwide in September 2026?
1 change
In September 2026, Panasonic lost share of searches among steam iron brands worldwide, from 42.5% to 40.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Panasonic’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among steam iron brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.