Rowenta vs Tefal:Which is searched more?
In September 2026, Tefal had more branded searches than Rowenta among steam iron brands worldwide. Tefal was estimated to have 560K branded searches compared to Rowenta’s 187K, and held a 46.3% Share of Search versus Rowenta’s 15.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rowenta or Tefal?
Compare the steam iron brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tefal, Rowenta. The figures are in the table below the chart.
View monthly share of search table
| Month | Tefal | Black and Decker | Rowenta | Philips | Russell Hobbs | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 19% | 17% | 7% | 11.6% | 0.19% |
| Nov 2025 | 50.9% | 15% | 17.9% | 6.1% | 10% | 0.13% |
| Dec 2025 | 48.5% | 16.2% | 17.5% | 6% | 11.7% | 0.11% |
| Jan 2026 | 49.6% | 15.3% | 18.3% | 6.3% | 10.4% | 0.13% |
| Feb 2026 | 49.7% | 17.4% | 15.6% | 6.4% | 10.6% | 0.17% |
| Mar 2026 | 48.7% | 18.8% | 15.6% | 6.3% | 10.4% | 0.16% |
| Apr 2026 | 44.5% | 21% | 17.5% | 7.1% | 9.8% | 0.18% |
| May 2026 | 45.1% | 22.2% | 18% | 6.1% | 8.4% | 0.16% |
| Jun 2026 | 40% | 21.4% | 23.1% | 6.5% | 9% | 0.17% |
| Jul 2026 | 36.5% | 20.6% | 24.7% | 8.5% | 9.6% | 0.18% |
| Aug 2026 | 43.3% | 19.9% | 17% | 10% | 9.5% | 0.22% |
| Sep 2026 | 46.3% | 18.2% | 15.5% | 11.2% | 8.7% | 0.2% |
How has the Rowenta and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of Rowenta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rowenta’s estimated Share of Search among steam iron brands worldwide moved from 17% to 15.5%, and its estimated monthly branded searches moved from 219K to 187K.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among steam iron brands worldwide moved from 45.3% to 46.3%, and its estimated monthly branded searches moved from 585K to 560K.
How did search popularity change for steam iron brands worldwide in September 2026?
2 changes
In September 2026, Tefal gained estimated Share of Search among steam iron brands worldwide, from 43.3% to 46.3%.
In September 2026, Rowenta lost estimated Share of Search among steam iron brands worldwide, from 17% to 15.5%.
Other head-to-heads among steam iron brands
Tefal vs Black and Decker: compare search popularityTefal vs Philips: compare search popularity
Tefal vs Russell Hobbs: compare search popularityBlack and Decker vs Rowenta: compare search popularity
- Black and Decker vs Russell Hobbs: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Rowenta’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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