Black and Decker vs Philips:Which is searched more?
In September 2026, Philips had more branded searches than Black and Decker among steam iron brands worldwide. Philips was estimated to have 1.2M branded searches compared to Black and Decker’s 220K, and held a 40.2% Share of Search versus Black and Decker’s 7.3%. These are worldwide searches for English-language branded terms.
Follow Black and Decker vs Philips and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Black and Decker or Philips?
Compare the steam iron brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Black and Decker. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Bosch | Tefal | Black and Decker | Rowenta | Russell Hobbs |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 23.6% | 17.5% | 7.3% | 6.6% | 6.2% |
| Nov 2025 | 36.9% | 19.1% | 22.9% | 6.7% | 8% | 6.4% |
| Dec 2025 | 40.3% | 21.2% | 19% | 6.3% | 6.8% | 6.4% |
| Jan 2026 | 36.5% | 23.2% | 20.3% | 6.3% | 7.5% | 6.2% |
| Feb 2026 | 38.5% | 23.3% | 19.4% | 6.8% | 6.1% | 5.8% |
| Mar 2026 | 37% | 24.7% | 19% | 7.3% | 6.1% | 5.9% |
| Apr 2026 | 38.2% | 25.9% | 16.4% | 7.7% | 6.4% | 5.3% |
| May 2026 | 36% | 24.2% | 18.4% | 9% | 7.3% | 5% |
| Jun 2026 | 36.7% | 24.8% | 15.8% | 8.5% | 9.1% | 5.2% |
| Jul 2026 | 41% | 24.3% | 13.3% | 7.5% | 9% | 5% |
| Aug 2026 | 41.6% | 24.8% | 15.5% | 7.1% | 6.1% | 5% |
| Sep 2026 | 40.2% | 22.5% | 18.6% | 7.3% | 6.2% | 5.1% |
How has the Black and Decker and Philips comparison changed over the last 12 months?
3 findings
- Philips was ahead of Black and Decker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among steam iron brands worldwide held steady at 7.3%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among steam iron brands worldwide moved from 38.7% to 40.2%, and its estimated monthly branded searches moved from 1.3M to 1.2M.
How did search popularity change for steam iron brands worldwide in September 2026?
2 changes
In September 2026, Philips lost estimated Share of Search among steam iron brands worldwide, from 41.6% to 40.2%.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
Other head-to-heads among steam iron brands
How each brand is measured
Brandwave collects information about searches that people make online using Black and Decker’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black and Decker
2 branded search terms
- black and decker
- blackdecker
Philips
18 branded search terms
- air fryer philips
- philips air fryer
- philips airfryer
- philips clothes steamer
- philips desk lamp
- philips garment steamer
- philips iron
- philips juicer
- philips light bulb
- philips multi cooker
- philips oneblade
- philips pasta
- philips rice cooker
- philips shaver
- philips shaver razor
- philips soda
- philips tv
- philips water filter
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.