Black and Decker vs Russell Hobbs:Which is searched more?
In September 2026, Black and Decker had more branded searches than Russell Hobbs among steam iron brands worldwide. Black and Decker was estimated to have 220K branded searches compared to Russell Hobbs’ 105K, and held an 18.2% Share of Search versus Russell Hobbs’ 8.7%. These are worldwide searches for English-language branded terms.
Follow Black and Decker vs Russell Hobbs and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Black and Decker or Russell Hobbs?
Compare the steam iron brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Black and Decker, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Tefal | Black and Decker | Rowenta | Philips | Russell Hobbs | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 19% | 17% | 7% | 11.6% | 0.19% |
| Nov 2025 | 50.9% | 15% | 17.9% | 6.1% | 10% | 0.13% |
| Dec 2025 | 48.5% | 16.2% | 17.5% | 6% | 11.7% | 0.11% |
| Jan 2026 | 49.6% | 15.3% | 18.3% | 6.3% | 10.4% | 0.13% |
| Feb 2026 | 49.7% | 17.4% | 15.6% | 6.4% | 10.6% | 0.17% |
| Mar 2026 | 48.7% | 18.8% | 15.6% | 6.3% | 10.4% | 0.16% |
| Apr 2026 | 44.5% | 21% | 17.5% | 7.1% | 9.8% | 0.18% |
| May 2026 | 45.1% | 22.2% | 18% | 6.1% | 8.4% | 0.16% |
| Jun 2026 | 40% | 21.4% | 23.1% | 6.5% | 9% | 0.17% |
| Jul 2026 | 36.5% | 20.6% | 24.7% | 8.5% | 9.6% | 0.18% |
| Aug 2026 | 43.3% | 19.9% | 17% | 10% | 9.5% | 0.22% |
| Sep 2026 | 46.3% | 18.2% | 15.5% | 11.2% | 8.7% | 0.2% |
How has the Black and Decker and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Black and Decker was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among steam iron brands worldwide moved from 19% to 18.2%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Russell Hobbs’ estimated Share of Search among steam iron brands worldwide moved from 11.6% to 8.7%, and its estimated monthly branded searches moved from 150K to 105K.
How did search popularity change for steam iron brands worldwide in September 2026?
2 changes
In September 2026, Black and Decker lost estimated Share of Search among steam iron brands worldwide, from 19.9% to 18.2%.
In September 2026, Russell Hobbs lost estimated Share of Search among steam iron brands worldwide, from 9.5% to 8.7%.
Other head-to-heads among steam iron brands
How each brand is measured
Brandwave collects information about searches that people make online using Black and Decker’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black and Decker
2 branded search terms
- black and decker
- blackdecker
Russell Hobbs
3 branded search terms
- russell hobbs
- russell hobbs irons
- russellhobbs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.