Black and Decker vs Tefal:Which is searched more?
In September 2026, Tefal had more branded searches than Black and Decker among steam iron brands worldwide. Tefal was estimated to have 560K branded searches compared to Black and Decker’s 220K, and held a 46.3% Share of Search versus Black and Decker’s 18.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black and Decker or Tefal?
Compare the steam iron brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tefal, Black and Decker. The figures are in the table below the chart.
View monthly share of search table
| Month | Tefal | Black and Decker | Rowenta | Philips | Russell Hobbs | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 19% | 17% | 7% | 11.6% | 0.19% |
| Nov 2025 | 50.9% | 15% | 17.9% | 6.1% | 10% | 0.13% |
| Dec 2025 | 48.5% | 16.2% | 17.5% | 6% | 11.7% | 0.11% |
| Jan 2026 | 49.6% | 15.3% | 18.3% | 6.3% | 10.4% | 0.13% |
| Feb 2026 | 49.7% | 17.4% | 15.6% | 6.4% | 10.6% | 0.17% |
| Mar 2026 | 48.7% | 18.8% | 15.6% | 6.3% | 10.4% | 0.16% |
| Apr 2026 | 44.5% | 21% | 17.5% | 7.1% | 9.8% | 0.18% |
| May 2026 | 45.1% | 22.2% | 18% | 6.1% | 8.4% | 0.16% |
| Jun 2026 | 40% | 21.4% | 23.1% | 6.5% | 9% | 0.17% |
| Jul 2026 | 36.5% | 20.6% | 24.7% | 8.5% | 9.6% | 0.18% |
| Aug 2026 | 43.3% | 19.9% | 17% | 10% | 9.5% | 0.22% |
| Sep 2026 | 46.3% | 18.2% | 15.5% | 11.2% | 8.7% | 0.2% |
How has the Black and Decker and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of Black and Decker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among steam iron brands worldwide moved from 19% to 18.2%, and its estimated monthly branded searches moved from 245K to 220K.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among steam iron brands worldwide moved from 45.3% to 46.3%, and its estimated monthly branded searches moved from 585K to 560K.
How did search popularity change for steam iron brands worldwide in September 2026?
2 changes
In September 2026, Tefal gained estimated Share of Search among steam iron brands worldwide, from 43.3% to 46.3%.
In September 2026, Black and Decker lost estimated Share of Search among steam iron brands worldwide, from 19.9% to 18.2%.
Other head-to-heads among steam iron brands
Tefal vs Rowenta: compare search popularity
Tefal vs Philips: compare search popularity
Tefal vs Russell Hobbs: compare search popularity- Black and Decker vs Russell Hobbs: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Black and Decker’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black and Decker
2 branded search terms
- black and decker
- blackdecker
Tefal
3 branded search terms
- tefal
- tefal air fryer
- tefal ingenio
Put your own brand in this comparison
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