Panasonic vs Tefal:Which is more popular?
In September 2026, Panasonic had more branded searches than Tefal among steam iron brands worldwide. Panasonic had about 823,000 branded searches, while Tefal had 560,000. Panasonic made up 40.8% of all steam iron brand searches we track, and Tefal accounted for 27.8%. When we asked ChatGPT and Google AI Overviews about steam iron brands, Tefal appeared in three of the five answers and Panasonic in one. Tefal was mentioned before Panasonic in every answer that named either.
Who do people search for more?
Panasonic, about 47% more searches than Tefal
Who does AI mention more?
Tefal, mentioned in 3 of 5 answers, Panasonic in 1
Who does AI recommend more?
Tefal, named ahead of Panasonic in 3 of 3 answers
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Top steam iron brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Panasonic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tefal was listed before Panasonic in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rowenta1st
Philips2nd
CHI3rd
Black+Decker4th- Tefal5th
- Panasonic6th
Russell Hobbs–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rowenta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Black+Decker3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CHI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steam iron brands
5 answers
Asked ChatGPT
“Which steam iron brand should I buy?”
Asked ChatGPT
“What are the best steam iron brands?”
Asked ChatGPT
“What's the best steam iron brand for wrinkle removal?”
Searched Google, AI Overview
“steam iron brands”
Searched Google, AI Overview
“best steam iron”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Panasonic or Tefal more popular in search?
This chart shows how often people search Google for Panasonic and Tefal by name. Each line represents a brand's share of searches for all eight steam iron brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Panasonic, Tefal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panasonic | Tefal | Black+Decker | Rowenta | Philips | Russell Hobbs | Bosch | CHI |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 27.4% | 11.5% | 10.3% | 4.7% | 7% | 0.49% | 0.14% |
| Nov 2025 | 31.3% | 34.9% | 10.3% | 12.3% | 3.8% | 6.8% | 0.4% | 0.14% |
| Dec 2025 | 35.1% | 31.3% | 10.4% | 11.3% | 3.8% | 7.6% | 0.38% | 0.12% |
| Jan 2026 | 36.2% | 31.4% | 9.7% | 11.6% | 4% | 6.6% | 0.4% | 0.13% |
| Feb 2026 | 46.1% | 26.3% | 9.3% | 8.3% | 3.8% | 5.6% | 0.4% | 0.11% |
| Mar 2026 | 40.7% | 28.2% | 10.9% | 9.1% | 4.5% | 6% | 0.46% | 0.14% |
| Apr 2026 | 48.2% | 22.5% | 10.6% | 8.8% | 4.3% | 4.9% | 0.44% | 0.14% |
| May 2026 | 44.6% | 24.5% | 12% | 9.8% | 4% | 4.6% | 0.41% | 0.11% |
| Jun 2026 | 41.3% | 23% | 12.3% | 13.2% | 4.5% | 5.1% | 0.42% | 0.12% |
| Jul 2026 | 43.1% | 20.5% | 11.5% | 13.8% | 5.2% | 5.4% | 0.44% | 0.13% |
| Aug 2026 | 42.5% | 24.7% | 11.4% | 9.7% | 5.7% | 5.4% | 0.5% | 0.12% |
| Sep 2026 | 40.8% | 27.8% | 10.9% | 9.3% | 5.5% | 5.2% | 0.44% | 0.12% |
How has the Panasonic and Tefal comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Tefal took it in November 2025, Panasonic took it in December 2025.
- Across the 12 months ending September 2026, Panasonic’s share of searches among steam iron brands worldwide moved from 38.5% to 40.8%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Tefal’s share of searches among steam iron brands worldwide moved from 27.4% to 27.8%, and its estimated monthly branded searches moved from 585K to 560K.
How did search popularity change for steam iron brands worldwide in September 2026?
2 changes
In September 2026, Tefal gained share of searches among steam iron brands worldwide, from 24.7% to 27.8%.
In September 2026, Panasonic lost share of searches among steam iron brands worldwide, from 42.5% to 40.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Panasonic’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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