La Roche-Posay vs Simple:Which is more popular?
In October 2026, Simple had more branded searches than La Roche-Posay among face cleanser brands worldwide. Simple had about 1.3 million branded searches, while La Roche-Posay had 321,000. Simple made up 26.9% of all face cleanser brand searches we track, and La Roche-Posay accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about face cleanser brands, La Roche-Posay appeared in all five answers and Simple in two. La Roche-Posay was mentioned before Simple in every answer.
Who do people search for more?
Simple, about 4 searches for every 1 for La Roche-Posay
Who does AI mention more?
La Roche-Posay, mentioned in every answer we collected
Who does AI recommend more?
La Roche-Posay, named ahead of Simple in every answer
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Top face cleanser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay appeared in all five answers. Simple was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. La Roche-Posay was listed before Simple in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cetaphil4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vanicream4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Simple2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Garnier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bioderma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face cleanser brands
5 answers
Asked ChatGPT
“Which face cleanser brand should I buy?”
Asked ChatGPT
“What are the best face cleanser brands?”
Asked ChatGPT
“What's the best face cleanser brand for daily skincare?”
Searched Google, AI Overview
“best face cleanser”
Searched Google, AI Overview
“gentle face cleanser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is La Roche-Posay or Simple more popular in search?
This chart shows how often people search Google for La Roche-Posay and Simple by name. Each line represents a brand's share of searches for all 16 face cleanser brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Simple, La Roche-Posay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cetaphil | Simple | CeraVe | Garnier | La Roche-Posay | Bioderma | Neutrogena | Vanicream | COSRX | Aveeno | Eucerin | Beauty of Joseon | Kiehl's | The Ordinary | SKIN1004 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 33.2% | 17.6% | 19.3% | 7.2% | 8% | 6.3% | 2.5% | 1.3% | 1.2% | 0.71% | 0.46% | 0.38% | 0.77% | 0.58% | 0.22% |
| Dec 2025 | 32.8% | 18.8% | 19.6% | 6.3% | 7.6% | 6.1% | 2.7% | 1.4% | 1.3% | 0.73% | 0.4% | 0.4% | 0.78% | 0.62% | 0.23% |
| Jan 2026 | 32.2% | 18.4% | 20.1% | 6.2% | 7.4% | 6.6% | 2.7% | 1.4% | 1.4% | 0.74% | 0.48% | 0.48% | 0.86% | 0.61% | 0.27% |
| Feb 2026 | 33.3% | 19.1% | 18.5% | 6.4% | 7.6% | 6.8% | 2.8% | 1.3% | 1.2% | 0.62% | 0.5% | 0.4% | 0.6% | 0.55% | 0.24% |
| Mar 2026 | 27.3% | 21.7% | 20.1% | 7.3% | 7.1% | 7.4% | 3.1% | 1.4% | 1.3% | 0.69% | 0.64% | 0.41% | 0.63% | 0.52% | 0.22% |
| Apr 2026 | 29.3% | 21.4% | 20.7% | 7.2% | 7% | 6.2% | 2.5% | 1.3% | 1.4% | 0.57% | 0.55% | 0.4% | 0.54% | 0.47% | 0.25% |
| May 2026 | 28.3% | 22.4% | 20% | 7.5% | 6.6% | 6.9% | 2.6% | 1.3% | 1.2% | 0.6% | 0.63% | 0.42% | 0.54% | 0.49% | 0.26% |
| Jun 2026 | 27.9% | 24.9% | 19.4% | 8.3% | 6% | 6.2% | 2.4% | 1.1% | 1% | 0.54% | 0.54% | 0.38% | 0.49% | 0.4% | 0.25% |
| Jul 2026 | 29.3% | 23.3% | 19.3% | 7.8% | 6.8% | 6.2% | 2.2% | 1.3% | 0.97% | 0.5% | 0.62% | 0.43% | 0.46% | 0.45% | 0.24% |
| Aug 2026 | 29% | 23% | 19.1% | 7.7% | 6.8% | 6.1% | 2.6% | 1.4% | 1.2% | 0.6% | 0.66% | 0.43% | 0.55% | 0.45% | 0.23% |
| Sep 2026 | 27.8% | 27.5% | 16.7% | 7.5% | 6.6% | 6% | 2.2% | 1.6% | 1.1% | 0.59% | 0.6% | 0.42% | 0.54% | 0.44% | 0.23% |
| Oct 2026 | 30.2% | 26.9% | 15.6% | 7.4% | 6.4% | 6% | 2.1% | 1.6% | 0.92% | 0.58% | 0.58% | 0.45% | 0.43% | 0.39% | 0.21% |
La Roche-Posay sells other things too, so only its searches that name this product count here, like “la roche posay cleanser”.
How has branded search for La Roche-Posay and Simple changed worldwide over the last 12 months?
3 findings
- Simple was ahead of La Roche-Posay in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, La Roche-Posay’s share of searches among face cleanser brands worldwide moved from 8% to 6.4%, and its estimated monthly branded searches moved from 272K to 321K.
- Across the 12 months ending October 2026, Simple’s share of searches among face cleanser brands worldwide moved from 17.6% to 26.9%, and its estimated monthly branded searches moved from 602K to 1.3M.
How did search popularity change for face cleanser brands worldwide in October 2026?
2 changes
In October 2026, Simple lost share of searches among face cleanser brands worldwide, from 27.5% to 26.9%.
Estimated monthly branded searches for La Roche-Posay worldwide rose 18% over 12 measured months, from 272K to 321K in October 2026.
How are La Roche-Posay’s and Simple’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using La Roche-Posay’s and Simple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
La Roche-Posay
4 branded search terms
- la roche posay cleanser
- la roche posay face wash
- la roche posay facial cleanser
- la roche posay foaming cleanser
Simple
2 branded search terms
- simple cleanser
- simple face wash
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