How popular isZoom in search?
In September 2026, people searched for Zoom by name about 830 times worldwide, about the same as the previous year. These searches made up 0.03% of all global video interview platform searches, placing Zoom sixth out of six platforms. These are worldwide searches for English-language branded terms.
Willo77.9%
HireVue15.7%
Spark Hire4.7%
VidCruiter1.4%
Modern Hire0.34%
Zoom0.03%
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Which video interview platforms compete with Zoom?
Share of searches by month for Willo, HireVue, Spark Hire, Zoom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Willo | HireVue | Spark Hire | VidCruiter | Modern Hire | Zoom |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.7% | 13.6% | 2.2% | 1.2% | 0.27% | 0.01% |
| Nov 2025 | 85.3% | 11.5% | 1.9% | 1% | 0.28% | 0.01% |
| Dec 2025 | 84.8% | 11.4% | 2.3% | 1.2% | 0.3% | 0.01% |
| Jan 2026 | 81.5% | 13.4% | 3.3% | 1.5% | 0.33% | 0.02% |
| Feb 2026 | 78.3% | 15.8% | 3.9% | 1.7% | 0.39% | 0.02% |
| Mar 2026 | 78.9% | 15.9% | 3.2% | 1.7% | 0.32% | 0.02% |
| Apr 2026 | 82% | 13.5% | 2.7% | 1.5% | 0.29% | 0.02% |
| May 2026 | 84.3% | 11.3% | 2.8% | 1.2% | 0.3% | <0.01% |
| Jun 2026 | 80.6% | 13.3% | 4% | 1.8% | 0.35% | 0.01% |
| Jul 2026 | 81.5% | 13.4% | 3.3% | 1.5% | 0.36% | 0.02% |
| Aug 2026 | 78.5% | 15.8% | 3.9% | 1.4% | 0.34% | 0.01% |
| Sep 2026 | 77.9% | 15.7% | 4.7% | 1.4% | 0.34% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.9% | 201K | 0% | -0.7 points | |
| 2, held 2nd | 15.7% | 40.5K | 0% | -0.1 points | |
| 3, held 3rd | 4.7% | 12.1K | +22.2% | +0.8 points | |
| 4, held 4th | 1.4% | 3.6K | 0% | 0 points | |
| 5, held 5th | 0.34% | 880 | 0% | 0 points | |
| 6, held 6th | 0.03% | 70 | +133.3% | 0 points |
1.
Willo77.9%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share -0.7 points.
2.
HireVue15.7%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.7%
Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.8 points.
1.4%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.34%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Zoom0.03%
Held 6th. 70 estimated branded searches, +133.3% vs prior month. Share 0 points.
Compare search popularity between Zoom and its closest rivals
Every comparison with Zoom
18 comparisons
- FaceTime vs Zoom
- Google Meet vs Zoom
- Jitsi Meet vs Zoom
- Microsoft Teams vs Zoom
- Webex vs Zoom
- Asana vs Zoom
- ClickUp vs Zoom
- Google Workspace vs Zoom
- Miro vs Zoom
- monday work management vs Zoom
- Notion vs Zoom
- Slack vs Zoom
- Trello vs Zoom
- Aircall vs Zoom
- Dialpad vs Zoom
- Nextiva vs Zoom
- RingCentral vs Zoom
- Whereby vs Zoom
How has branded search demand for Zoom changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zoom worldwide held steady, from 800 to 830.
- Across the 12 months ending September 2026, Zoom’s share of searches among video interview platforms worldwide held steady, from 0.01% to 0.03%.
How did search popularity change for video interview platforms worldwide in September 2026?
6 changes
In September 2026, Spark Hire gained share of searches among video interview platforms worldwide, from 3.9% to 4.7%.
In September 2026, Willo lost share of searches among video interview platforms worldwide, from 78.5% to 77.9%.
Estimated monthly branded searches for Zoom worldwide rose 75% over 12 measured months, from 40 to 70 in September 2026.
Estimated monthly branded searches for HireVue worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
Estimated monthly branded searches for VidCruiter worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
Estimated monthly branded searches for Modern Hire worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are Zoom’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Zoom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- video meeting zoom
- zoom unified communications
- zoom video meeting
Do you work for Zoom? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Zoom compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Video conferencing platforms | 8th of 9 | <0.01% | Show ranking |
| Team collaboration platforms | 10th of 10 | <0.01% | Show ranking |
| Unified communications platforms | 6th of 6 | 0.03% | Show ranking |
| Video interview platforms | 6th of 6 | 0.03% | Shown above |
Is Zoom your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.