Brandwave

VidCruiter vs Zoom:Which is more popular?

In September 2026, VidCruiter had more branded searches than Zoom among video interview platforms worldwide. VidCruiter had about 3,600 branded searches, while Zoom had 70. VidCruiter made up 1.4% of all video interview platform searches we track, and Zoom accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about video interview platforms, Zoom appeared in four of the five answers and VidCruiter in three. VidCruiter was mentioned before Zoom in three out of five answers.

Among video interview platforms worldwide in September 2026

Who do people search for more?

VidCruiter, about 51 searches for every 1 for Zoom

VidCruiter 3.6K searchesZoom 70 searches

Who does AI mention more?

Zoom, mentioned in 4 of 5 answers, VidCruiter in 3

Zoom in 4 of 5VidCruiter in 3 of 5

Who does AI recommend more?

VidCruiter, named ahead of Zoom in 3 of 5 answers

VidCruiter first in 3Zoom first in 2

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Top video interview platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zoom was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. VidCruiter was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. VidCruiter was listed before Zoom in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HireVue1st
  2. Spark Hire2nd
  3. Willo3rd
  4. Zoom4th
  5. VidCruiter5th
  6. Modern Hire–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Willo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HireVue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spark Hire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VidCruiter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Modern Hire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video interview platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is VidCruiter or Zoom more popular in search?

This chart shows how often people search Google for VidCruiter and Zoom by name. Each line represents a brand's share of searches for all six video interview platforms we track, month by month, from English-language searches worldwide.

VidCruiter and Zoom among video interview platforms worldwide, by month

Share of searches by month for VidCruiter, Zoom. The figures are in the table below the chart.

View monthly share of searches table
MonthWilloHireVueSpark HireVidCruiterModern HireZoom
Oct 202582.7%13.6%2.2%1.2%0.27%0.01%
Nov 202585.3%11.5%1.9%1%0.28%0.01%
Dec 202584.8%11.4%2.3%1.2%0.3%0.01%
Jan 202681.5%13.4%3.3%1.5%0.33%0.02%
Feb 202678.3%15.8%3.9%1.7%0.39%0.02%
Mar 202678.9%15.9%3.2%1.7%0.32%0.02%
Apr 202682%13.5%2.7%1.5%0.29%0.02%
May 202684.3%11.3%2.8%1.2%0.3%<0.01%
Jun 202680.6%13.3%4%1.8%0.35%0.01%
Jul 202681.5%13.4%3.3%1.5%0.36%0.02%
Aug 202678.5%15.8%3.9%1.4%0.34%0.01%
Sep 202677.9%15.7%4.7%1.4%0.34%0.03%

How has the VidCruiter and Zoom comparison changed over the last 12 months?

3 findings
  • VidCruiter was ahead of Zoom in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, VidCruiter’s share of searches among video interview platforms worldwide moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Zoom’s share of searches among video interview platforms worldwide moved from 0.01% to 0.03%, and its estimated monthly branded searches moved from 40 to 70.

How did search popularity change for video interview platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Zoom worldwide rose 75% over 12 measured months, from 40 to 70 in September 2026.

  2. Estimated monthly branded searches for VidCruiter worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using VidCruiter’s and Zoom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

VidCruiter

1 branded search term

  • vidcruiter

Zoom

1 branded search term

  • video meeting zoom

How the Brand Demand Index is measured

Other head-to-heads among video interview platforms

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