Brandwave

How popular isWillo in search?

In August 2026, there were an estimated 201K branded searches for Willo worldwide which is down 33.2% over the last 11 months. Willo holds 78.6% estimated Share of Search among video interview platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Willo78.6%
  2. HireVue15.8%
  3. Spark Hire3.9%
  4. VidCruiter1.4%
  5. Modern Hire0.34%
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Which video interview platforms compete with Willo?

Willo against video interview platforms worldwide, by month

Share of Search by month for Willo, HireVue, Spark Hire. The figures are in the table below the chart.

View monthly share of search table
MonthWilloHireVueSpark HireVidCruiterModern Hire
Oct 202582.7%13.6%2.2%1.2%0.27%
Nov 202585.3%11.5%1.9%1%0.28%
Dec 202584.8%11.4%2.3%1.2%0.3%
Jan 202681.5%13.4%3.3%1.5%0.33%
Feb 202678.3%15.8%3.9%1.7%0.39%
Mar 202678.9%15.9%3.2%1.7%0.32%
Apr 202682%13.5%2.7%1.5%0.29%
May 202684.3%11.3%2.8%1.2%0.3%
Jun 202680.6%13.3%4%1.8%0.35%
Jul 202681.5%13.4%3.3%1.5%0.36%
Aug 202678.6%15.8%3.9%1.4%0.34%
Sep 2026—————

  1. 1.Willo

    78.6%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.HireVue

    15.8%

    Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +2.4 points.

  3. 3.Spark Hire

    3.9%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  4. 4.VidCruiter

    1.4%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Modern Hire

    0.34%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Willo and its closest rivals

How has branded search demand for Willo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Willo worldwide fell from 301K to 201K.
  • Across the 11 months ending August 2026, Willo’s estimated Share of Search among video interview platforms worldwide decreased from 82.7% to 78.6%.
  • Across the 11 months ending August 2026, Willo’s estimated Share of Search among video interview platforms worldwide peaked at 85.3% in November 2025 and was lowest at 78.3% in February 2026.

How did search popularity change for video interview platforms worldwide in August 2026?

  1. In August 2026, HireVue gained estimated Share of Search among video interview platforms worldwide, from 13.4% to 15.8%.

  2. In August 2026, Spark Hire gained estimated Share of Search among video interview platforms worldwide, from 3.3% to 3.9%.

  3. In August 2026, Willo lost estimated Share of Search among video interview platforms worldwide, from 81.5% to 78.6%.

  4. Estimated monthly branded searches for VidCruiter worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Modern Hire worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Willo compete?

Willo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Interview scheduling platforms3rd of 514.3%Show ranking
Video interview platforms1st of 578.6%Shown above

How is Willo measured?

Brandwave collects information about searches that people make online using Willo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • willo

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How the Brand Demand Index is measured

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