Spark Hire vs Willo:Which is more popular by branded search?
In August 2026, Willo had more branded searches than Spark Hire among interview scheduling platforms worldwide. Willo was estimated to have 201K branded searches compared to Spark Hire’s 9.9K, and held a 14.3% Share of Search versus Spark Hire’s 0.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Spark Hire or Willo?
Compare the tools used to book candidate interviews. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Willo, Spark Hire. The figures are in the table below the chart.
View monthly share of search table
| Month | Calendly | GoodTime | Willo | Spark Hire | Cronofy |
|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 18.6% | 18.6% | 0.5% | 0.27% |
| Nov 2025 | 62.2% | 18.6% | 18.6% | 0.41% | 0.27% |
| Dec 2025 | 57.1% | 25.3% | 16.9% | 0.45% | 0.25% |
| Jan 2026 | 55.4% | 30.2% | 13.5% | 0.54% | 0.24% |
| Feb 2026 | 63.3% | 23.2% | 12.7% | 0.62% | 0.28% |
| Mar 2026 | 61.6% | 22.5% | 15% | 0.6% | 0.33% |
| Apr 2026 | 64.3% | 19.2% | 15.7% | 0.52% | 0.28% |
| May 2026 | 57% | 25.3% | 16.9% | 0.56% | 0.3% |
| Jun 2026 | 58.7% | 26.1% | 14.2% | 0.7% | 0.25% |
| Jul 2026 | 58.8% | 26.1% | 14.2% | 0.57% | 0.31% |
| Aug 2026 | 58.7% | 26.1% | 14.3% | 0.7% | 0.26% |
| Sep 2026 | — | — | — | — | — |
How has the Spark Hire and Willo comparison changed over the last 12 months?
3 findings
- Willo was ahead of Spark Hire in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Spark Hire’s estimated Share of Search among interview scheduling platforms worldwide moved from 0.5% to 0.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 11 months ending August 2026, Willo’s estimated Share of Search among interview scheduling platforms worldwide moved from 18.6% to 14.3%, and its estimated monthly branded searches moved from 301K to 201K.
How did search popularity change for interview scheduling platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Spark Hire worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
Estimated monthly branded searches for Willo worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Spark Hire’s and Willo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Spark Hire
1 branded search term
- spark hire
Willo
1 branded search term
- willo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.