Spark Hire vs Willo:Which is more popular by branded search?
In August 2026, Willo had more branded searches than Spark Hire among video interview platforms worldwide. Willo was estimated to have 201K branded searches compared to Spark Hire’s 9.9K, and held a 78.6% Share of Search versus Spark Hire’s 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Spark Hire or Willo?
Compare the platforms used to run video interviews. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Willo, Spark Hire. The figures are in the table below the chart.
View monthly share of search table
| Month | Willo | HireVue | Spark Hire | VidCruiter | Modern Hire |
|---|---|---|---|---|---|
| Oct 2025 | 82.7% | 13.6% | 2.2% | 1.2% | 0.27% |
| Nov 2025 | 85.3% | 11.5% | 1.9% | 1% | 0.28% |
| Dec 2025 | 84.8% | 11.4% | 2.3% | 1.2% | 0.3% |
| Jan 2026 | 81.5% | 13.4% | 3.3% | 1.5% | 0.33% |
| Feb 2026 | 78.3% | 15.8% | 3.9% | 1.7% | 0.39% |
| Mar 2026 | 78.9% | 15.9% | 3.2% | 1.7% | 0.32% |
| Apr 2026 | 82% | 13.5% | 2.7% | 1.5% | 0.29% |
| May 2026 | 84.3% | 11.3% | 2.8% | 1.2% | 0.3% |
| Jun 2026 | 80.6% | 13.3% | 4% | 1.8% | 0.35% |
| Jul 2026 | 81.5% | 13.4% | 3.3% | 1.5% | 0.36% |
| Aug 2026 | 78.6% | 15.8% | 3.9% | 1.4% | 0.34% |
| Sep 2026 | — | — | — | — | — |
How has the Spark Hire and Willo comparison changed over the last 12 months?
3 findings
- Willo was ahead of Spark Hire in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Spark Hire’s estimated Share of Search among video interview platforms worldwide moved from 2.2% to 3.9%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 11 months ending August 2026, Willo’s estimated Share of Search among video interview platforms worldwide moved from 82.7% to 78.6%, and its estimated monthly branded searches moved from 301K to 201K.
How did search popularity change for video interview platforms worldwide in August 2026?
2 changes
In August 2026, Spark Hire gained estimated Share of Search among video interview platforms worldwide, from 3.3% to 3.9%.
In August 2026, Willo lost estimated Share of Search among video interview platforms worldwide, from 81.5% to 78.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Spark Hire’s and Willo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Spark Hire
1 branded search term
- spark hire
Willo
1 branded search term
- willo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.