Spark Hire vs Zoom:Which is more popular?

In September 2026, Spark Hire had more branded searches than Zoom among video interview platforms worldwide. Spark Hire had about 12,100 branded searches, while Zoom had 70. Spark Hire made up 4.7% of all video interview platform searches we track, and Zoom accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about video interview platforms, Spark Hire and Zoom each appeared in four of the five answers. Spark Hire was mentioned before Zoom in three out of five answers.

Among video interview platforms worldwide in September 2026

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Top video interview platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spark Hire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zoom was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Spark Hire was listed before Zoom in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Willo	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
HireVue	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Spark Hire	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Zoom	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
VidCruiter	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Modern Hire	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Willo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HireVue4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Spark Hire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zoom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
VidCruiter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Modern Hire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video interview platforms

5 answers

Asked ChatGPT
“Which video interview platform should I use?”
1. 1Zoom
2. 2Spark Hire
Asked ChatGPT
“What are the best video interview platforms?”
1. 1Spark Hire
2. 2HireVue
3. 3Willo
4. 4VidCruiter
5. 5Zoom
Asked ChatGPT
“What's the best video interview platform for a hiring team?”
1. 1Spark Hire
2. 2HireVue
3. 3Willo
4. 4VidCruiter
Searched Google, AI Overview
“video interview platforms”
1. 1HireVue
2. 2Willo
3. 3VidCruiter
4. 4Zoom
Searched Google, AI Overview
“video interview software”
1. 1HireVue
2. 2Willo
3. 3Spark Hire
4. 4Zoom

Not named in any answer:

Modern Hire

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Spark Hire or Zoom more popular in search?

This chart shows how often people search Google for Spark Hire and Zoom by name. Each line represents a brand's share of searches for all six video interview platforms we track, month by month, from English-language searches worldwide.

Spark Hire and Zoom among video interview platforms worldwide, by month

Month	Willo	HireVue	Spark Hire	VidCruiter	Modern Hire	Zoom
Oct 2025	82.7%	13.6%	2.2%	1.2%	0.27%	0.01%
Nov 2025	85.3%	11.5%	1.9%	1%	0.28%	0.01%
Dec 2025	84.8%	11.4%	2.3%	1.2%	0.3%	0.01%
Jan 2026	81.5%	13.4%	3.3%	1.5%	0.33%	0.02%
Feb 2026	78.3%	15.8%	3.9%	1.7%	0.39%	0.02%
Mar 2026	78.9%	15.9%	3.2%	1.7%	0.32%	0.02%
Apr 2026	82%	13.5%	2.7%	1.5%	0.29%	0.02%
May 2026	84.3%	11.3%	2.8%	1.2%	0.3%	<0.01%
Jun 2026	80.6%	13.3%	4%	1.8%	0.35%	0.01%
Jul 2026	81.5%	13.4%	3.3%	1.5%	0.36%	0.02%
Aug 2026	78.5%	15.8%	3.9%	1.4%	0.34%	0.01%
Sep 2026	77.9%	15.7%	4.7%	1.4%	0.34%	0.03%

How has the Spark Hire and Zoom comparison changed over the last 12 months?

3 findings

Spark Hire was ahead of Zoom in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Spark Hire’s share of searches among video interview platforms worldwide moved from 2.2% to 4.7%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
Across the 12 months ending September 2026, Zoom’s share of searches among video interview platforms worldwide moved from 0.01% to 0.03%, and its estimated monthly branded searches moved from 40 to 70.

How did search popularity change for video interview platforms worldwide in September 2026?

2 changes

In September 2026, Spark Hire gained share of searches among video interview platforms worldwide, from 3.9% to 4.7%.
Estimated monthly branded searches for Zoom worldwide rose 75% over 12 measured months, from 40 to 70 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Spark Hire’s and Zoom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.