Brandwave

Unified communications platforms:Which brands are most popular in search?

In August 2026, RingCentral was the most searched among unified communications platforms worldwide, with an estimated 184K branded searches and 43.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. RingCentral43.1%
  2. Dialpad21.9%
  3. Aircall14.7%
  4. Nextiva12.3%
  5. Zoom8%

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Share of SearchLeaderboard

Compare the platforms that combine calls, chat and meetings. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among unified communications platforms worldwide, by month

Share of Search by month for RingCentral, Dialpad, Aircall, Nextiva, Zoom. The figures are in the table below the chart.

View monthly share of search table
MonthRingCentralDialpadAircallNextivaZoom
Oct 202543.5%18.2%18.1%10.3%9.8%
Nov 202544.5%17.7%17.6%12.4%7.8%
Dec 202545.4%18.5%15.1%12.9%8.2%
Jan 202637.7%15.9%28.4%11%7.1%
Feb 202641.8%17.4%20.9%12.2%7.7%
Mar 202644%18.5%18.3%10.9%8.2%
Apr 202645.5%19.1%15.5%11.4%8.5%
May 202643.4%18%17.8%12.8%8%
Jun 202641.9%21.1%17.2%12.1%7.7%
Jul 202641.8%21.2%17.3%12%7.7%
Aug 202643.1%21.9%14.7%12.3%8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.RingCentral

    43.1%

    Held 1st. 184K estimated branded searches, -0.34% vs prior month. Share +1.3 points.

  2. 2.Dialpad

    21.9%

    Held 2nd. 93.5K estimated branded searches, -0.03% vs prior month. Share +0.7 points.

  3. 3.Aircall

    14.7%

    Held 3rd. 62.5K estimated branded searches, -18.1% vs prior month. Share -2.6 points.

  4. 4.Nextiva

    12.3%

    Held 4th. 52.7K estimated branded searches, -1% vs prior month. Share +0.3 points.

  5. 5.Zoom

    8%

    Held 5th. 34K estimated branded searches, -0.06% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among unified communications platforms worldwide?

In August 2026, RingCentral was the most searched among unified communications platforms worldwide, with an estimated 184K branded searches and 43.1% estimated Share of Search within this set. Dialpad is in 2nd place, 21.3 percentage points behind at 21.9% Share of Search.

Global unified communications platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
RingCentral43.5% → 43.1%45.5%Apr 202637.7%Jan 20261st
Dialpad18.2% → 21.9%21.9%Aug 202615.9%Jan 20262nd
Aircall18.1% → 14.7%28.4%Jan 202614.7%Aug 20263rd
Nextiva10.3% → 12.3%12.9%Dec 202510.3%Oct 20254th
Zoom9.8% → 8%9.8%Oct 20257.1%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dialpad’s estimated Share of Search among unified communications platforms worldwide increased from 18.2% to 21.9%.
  • Across the 11 months ending August 2026, Aircall’s estimated Share of Search among unified communications platforms worldwide decreased from 18.1% to 14.7%.
  • Across the 11 months ending August 2026, Nextiva’s estimated Share of Search among unified communications platforms worldwide increased from 10.3% to 12.3%.
  • Across the 11 months ending August 2026, Zoom’s estimated Share of Search among unified communications platforms worldwide decreased from 9.8% to 8%.
  • Across the 11 months ending August 2026, RingCentral’s estimated Share of Search among unified communications platforms worldwide peaked at 45.5% in April 2026 and was lowest at 37.7% in January 2026.
  • Across the 11 months ending August 2026, Dialpad’s estimated Share of Search among unified communications platforms worldwide peaked at 21.9% in August 2026 and was lowest at 15.9% in January 2026.
  • Across the 11 months ending August 2026, Aircall’s estimated Share of Search among unified communications platforms worldwide peaked at 28.4% in January 2026 and was lowest at 14.7% in August 2026.
  • Across the 11 months ending August 2026, Nextiva’s estimated Share of Search among unified communications platforms worldwide peaked at 12.9% in December 2025 and was lowest at 10.3% in October 2025.
  • Across the 11 months ending August 2026, Zoom’s estimated Share of Search among unified communications platforms worldwide peaked at 9.8% in October 2025 and was lowest at 7.1% in January 2026.
  • Across the 11 months ending August 2026, RingCentral held steady: its estimated Share of Search among unified communications platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for unified communications platforms worldwide in August 2026?

  1. In August 2026, RingCentral gained estimated Share of Search among unified communications platforms worldwide, from 41.8% to 43.1%.

  2. In August 2026, Dialpad gained estimated Share of Search among unified communications platforms worldwide, from 21.2% to 21.9%.

  3. In August 2026, Aircall lost estimated Share of Search among unified communications platforms worldwide, from 17.3% to 14.7%.

  4. Estimated monthly branded searches for Zoom worldwide fell 32.3% over 11 measured months, from 50.3K to 34K in August 2026.

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