How popular isZoom in search?
In August 2026, there were an estimated 34K branded searches for Zoom worldwide which is down 32.3% over the last 11 months. Zoom holds 8% estimated Share of Search among unified communications platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
RingCentral43.1%
Dialpad21.9%Aircall14.7%
Nextiva12.3%
Zoom8%
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Which unified communications platforms compete with Zoom?
Share of Search by month for RingCentral, Dialpad, Aircall, Nextiva, Zoom. The figures are in the table below the chart.
View monthly share of search table
| Month | RingCentral | Dialpad | Aircall | Nextiva | Zoom |
|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 18.2% | 18.1% | 10.3% | 9.8% |
| Nov 2025 | 44.5% | 17.7% | 17.6% | 12.4% | 7.8% |
| Dec 2025 | 45.4% | 18.5% | 15.1% | 12.9% | 8.2% |
| Jan 2026 | 37.7% | 15.9% | 28.4% | 11% | 7.1% |
| Feb 2026 | 41.8% | 17.4% | 20.9% | 12.2% | 7.7% |
| Mar 2026 | 44% | 18.5% | 18.3% | 10.9% | 8.2% |
| Apr 2026 | 45.5% | 19.1% | 15.5% | 11.4% | 8.5% |
| May 2026 | 43.4% | 18% | 17.8% | 12.8% | 8% |
| Jun 2026 | 41.9% | 21.1% | 17.2% | 12.1% | 7.7% |
| Jul 2026 | 41.8% | 21.2% | 17.3% | 12% | 7.7% |
| Aug 2026 | 43.1% | 21.9% | 14.7% | 12.3% | 8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.1% | 184K | -0.34% | +1.3 points | |
| 2, held 2nd | 21.9% | 93.5K | -0.03% | +0.7 points | |
| 3, held 3rd | 14.7% | 62.5K | -18.1% | -2.6 points | |
| 4, held 4th | 12.3% | 52.7K | -1% | +0.3 points | |
| 5, held 5th | 8% | 34K | -0.06% | +0.3 points |
43.1%
Held 1st. 184K estimated branded searches, -0.34% vs prior month. Share +1.3 points.
2.
Dialpad21.9%
Held 2nd. 93.5K estimated branded searches, -0.03% vs prior month. Share +0.7 points.
3.
14.7%
Held 3rd. 62.5K estimated branded searches, -18.1% vs prior month. Share -2.6 points.
4.
Nextiva12.3%
Held 4th. 52.7K estimated branded searches, -1% vs prior month. Share +0.3 points.
5.
Zoom8%
Held 5th. 34K estimated branded searches, -0.06% vs prior month. Share +0.3 points.
Compare search popularity between Zoom and its closest rivals
How has branded search demand for Zoom changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zoom worldwide fell from 50.3K to 34K.
- Across the 11 months ending August 2026, Zoom’s estimated Share of Search among unified communications platforms worldwide decreased from 9.8% to 8%.
- Across the 11 months ending August 2026, Zoom’s estimated Share of Search among unified communications platforms worldwide peaked at 9.8% in October 2025 and was lowest at 7.1% in January 2026.
How did search popularity change for unified communications platforms worldwide in August 2026?
4 changes
In August 2026, RingCentral gained estimated Share of Search among unified communications platforms worldwide, from 41.8% to 43.1%.
In August 2026, Dialpad gained estimated Share of Search among unified communications platforms worldwide, from 21.2% to 21.9%.
In August 2026, Aircall lost estimated Share of Search among unified communications platforms worldwide, from 17.3% to 14.7%.
Estimated monthly branded searches for Zoom worldwide fell 32.3% over 11 measured months, from 50.3K to 34K in August 2026.
Where does Zoom compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Video conferencing platforms | 5th of 6 | 0.19% | Show ranking |
| Video meeting platforms | 4th of 5 | 0.19% | Show ranking |
| Collaboration platforms | 6th of 6 | 0.32% | Show ranking |
| Unified communications platforms | 5th of 5 | 8% | Shown above |
How is Zoom measured?
Brandwave collects information about searches that people make online using Zoom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- video meeting zoom
- zoom com
- zoom video meeting
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Is Zoom your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.