GoTo Meeting vs Zoom:Which is searched more?
In August 2026, Zoom had more branded searches than GoTo Meeting among video conferencing platforms worldwide. Zoom was estimated to have 34K branded searches compared to GoTo Meeting’s 5.4K, and held a 0.19% Share of Search versus GoTo Meeting’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GoTo Meeting or Zoom?
Compare the video conferencing platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zoom, GoTo Meeting. The figures are in the table below the chart.
View monthly share of search table
| Month | Zoom | GoTo Meeting |
|---|---|---|
| Oct 2025 | 0.21% | 0.04% |
| Nov 2025 | 0.17% | 0.05% |
| Dec 2025 | 0.18% | 0.04% |
| Jan 2026 | 0.22% | 0.04% |
| Feb 2026 | 0.18% | 0.04% |
| Mar 2026 | 0.18% | 0.04% |
| Apr 2026 | 0.19% | 0.03% |
| May 2026 | 0.19% | 0.04% |
| Jun 2026 | 0.19% | 0.04% |
| Jul 2026 | 0.19% | 0.04% |
| Aug 2026 | 0.19% | 0.03% |
| Sep 2026 | — | — |
How has the GoTo Meeting and Zoom comparison changed over the last 12 months?
3 findings
- Zoom was ahead of GoTo Meeting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GoTo Meeting’s estimated Share of Search among video conferencing platforms worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 9.9K to 5.4K.
- Across the 11 months ending August 2026, Zoom’s estimated Share of Search among video conferencing platforms worldwide moved from 0.21% to 0.19%, and its estimated monthly branded searches moved from 50.3K to 34K.
How did search popularity change for video conferencing platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for GoTo Meeting worldwide fell 45.5% over 11 measured months, from 9.9K to 5.4K in August 2026.
Estimated monthly branded searches for Zoom worldwide fell 32.3% over 11 measured months, from 50.3K to 34K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GoTo Meeting’s and Zoom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GoTo Meeting
1 branded search term
- goto meeting
Zoom
3 branded search terms
- video meeting zoom
- zoom com
- zoom video meeting
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.