How popular isZinsser in search?
In September 2026, there were an estimated 22.2K branded searches for Zinsser worldwide which is up 22.7% over the last 12 months. Zinsser holds 0.9% estimated Share of Search among paint brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sherwin-Williams74.3%Benjamin Moore14.9%
Dulux6.7%
Behr2%
Valspar1.1%
Zinsser0.9%
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Which paint brands compete with Zinsser?
Share of Search by month for Sherwin-Williams, Benjamin Moore, Dulux, Behr, Zinsser. The figures are in the table below the chart.
View monthly share of search table
| Month | Sherwin-Williams | Benjamin Moore | Dulux | Behr | Valspar | Zinsser |
|---|---|---|---|---|---|---|
| Oct 2025 | 71% | 17.5% | 7.8% | 1.9% | 1.1% | 0.7% |
| Nov 2025 | 71% | 17.5% | 7.8% | 1.9% | 1.1% | 0.7% |
| Dec 2025 | 70.8% | 17.4% | 7.8% | 2.3% | 1% | 0.7% |
| Jan 2026 | 70.8% | 17.4% | 7.8% | 1.9% | 1.3% | 0.86% |
| Feb 2026 | 70.6% | 17.3% | 7.8% | 1.9% | 1.6% | 0.85% |
| Mar 2026 | 70.2% | 17.3% | 6.3% | 1.9% | 3.5% | 0.85% |
| Apr 2026 | 71.9% | 17.7% | 6.5% | 1.9% | 1.1% | 0.87% |
| May 2026 | 74.5% | 15% | 6.7% | 2% | 1.1% | 0.74% |
| Jun 2026 | 75.4% | 15.2% | 5.6% | 2% | 1.1% | 0.75% |
| Jul 2026 | 74.5% | 15% | 6.7% | 2% | 1.1% | 0.74% |
| Aug 2026 | 73.8% | 14.8% | 6.7% | 2.4% | 1.3% | 0.9% |
| Sep 2026 | 74.3% | 14.9% | 6.7% | 2% | 1.1% | 0.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.3% | 1.8M | 0% | +0.5 points | |
| 2, held 2nd | 14.9% | 368K | 0% | +0.1 points | |
| 3, held 3rd | 6.7% | 165K | 0% | 0 points | |
| 4, held 4th | 2% | 49.5K | -18.2% | -0.4 points | |
| 5, held 5th | 1.1% | 27.1K | -18.1% | -0.2 points | |
| 6, held 6th | 0.9% | 22.2K | 0% | 0 points |
74.3%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.5 points.
14.9%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
6.7%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.
2%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
5.
Valspar1.1%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
6.
Zinsser0.9%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Zinsser and its closest rivals
Every comparison with Zinsser
15 comparisons
How has branded search demand for Zinsser changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zinsser worldwide rose from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Zinsser’s estimated Share of Search among paint brands worldwide held steady, from 0.7% to 0.9%.
How did search popularity change for paint brands worldwide in September 2026?
4 changes
In September 2026, Sherwin-Williams gained estimated Share of Search among paint brands worldwide, from 73.8% to 74.3%.
Estimated monthly branded searches for Zinsser worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
Estimated monthly branded searches for Benjamin Moore worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Estimated monthly branded searches for Dulux worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Where does Zinsser compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Paint brands | 6th of 6 | 0.9% | Shown above |
| Mould removers | 4th of 6 | 2.2% | Show ranking |
| Furniture paint brands | 4th of 6 | 4.6% | Show ranking |
How is Zinsser measured?
Brandwave collects information about searches that people make online using Zinsser’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zinsser
Who owns Zinsser?
Zinsser is owned by Rust-Oleum. Brandwave does not track any other brands owned by Rust-Oleum.
Do you work for Zinsser? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Zinsser your brand?
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