Annie Sloan vs Zinsser:Which is more popular by branded search?
In August 2026, Annie Sloan had more branded searches than Zinsser among furniture paint brands worldwide. Annie Sloan was estimated to have 27.1K branded searches compared to Zinsser’s 10, and held a 6.5% Share of Search versus Zinsser’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Annie Sloan or Zinsser?
Compare the furniture paint brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Annie Sloan, Zinsser. The figures are in the table below the chart.
View monthly share of search table
| Month | Farrow & Ball | Chalk Paint | Autentico | Annie Sloan | Frenchic | Zinsser |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 19.2% | 8.6% | 5.8% | 2.6% | <0.01% |
| Nov 2025 | 67.2% | 16.5% | 9% | 5% | 2.2% | <0.01% |
| Dec 2025 | 62.7% | 18.9% | 10.3% | 5.6% | 2.5% | <0.01% |
| Jan 2026 | 66.4% | 16.3% | 7.3% | 7.3% | 2.7% | <0.01% |
| Feb 2026 | 67.6% | 16.6% | 7.4% | 6.1% | 2.2% | <0.01% |
| Mar 2026 | 62.4% | 18.8% | 8.4% | 8.4% | 2.1% | <0.01% |
| Apr 2026 | 59.3% | 21.8% | 8% | 8% | 2.9% | <0.01% |
| May 2026 | 57.6% | 21.2% | 9.5% | 9.5% | 2.3% | <0.01% |
| Jun 2026 | 53.6% | 24.1% | 8.8% | 10.8% | 2.6% | 0.01% |
| Jul 2026 | 59.6% | 21.9% | 8% | 8% | 2.4% | <0.01% |
| Aug 2026 | 58.7% | 21.6% | 9.7% | 6.5% | 3.5% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Annie Sloan and Zinsser comparison changed over the last 12 months?
3 findings
- Annie Sloan was ahead of Zinsser in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Annie Sloan’s estimated Share of Search among furniture paint brands worldwide moved from 5.8% to 6.5%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Zinsser’s estimated Share of Search among furniture paint brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for furniture paint brands worldwide in August 2026?
3 changes
In August 2026, Autentico overtook Annie Sloan to rank 3rd among furniture paint brands worldwide, at 9.7%.
In August 2026, Annie Sloan lost estimated Share of Search among furniture paint brands worldwide, from 8% to 6.5%.
Estimated monthly branded searches for Zinsser worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Annie Sloan’s and Zinsser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Annie Sloan
1 branded search term
- annie sloan chalk paint
Zinsser
1 branded search term
- zinsser nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.