Brandwave

Frenchic vs Zinsser:Which is more popular by branded search?

In August 2026, Frenchic had more branded searches than Zinsser among furniture paint brands worldwide. Frenchic was estimated to have 14.8K branded searches compared to Zinsser’s 10, and held a 3.4% Share of Search versus Zinsser’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among furniture paint brands worldwide in August 2026Which is more popular in search, Frenchic or Zinsser?
Frenchic3.4%14.8K searches
vs
Zinsser<0.01%10 searches

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Which is more popular in search, Frenchic or Zinsser?

Compare the furniture paint brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Frenchic and Zinsser among furniture paint brands worldwide, by month

Share of Search by month for Frenchic, Zinsser. The figures are in the table below the chart.

View monthly share of search table
MonthFarrow & BallChalk PaintAutenticoAnnie SloanFrenchicZinsser
Oct 202563.4%18.2%8.1%7.9%2.4%<0.01%
Nov 202566.4%15.7%8.6%7.3%2.1%<0.01%
Dec 202562.2%17.9%9.8%7.7%2.4%<0.01%
Jan 202665.9%15.6%7%9%2.5%<0.01%
Feb 202667%15.8%7.1%7.9%2.1%<0.01%
Mar 202662.1%17.9%8%10%2%<0.01%
Apr 202659.1%20.7%7.6%9.8%2.8%<0.01%
May 202657.2%20.2%9.1%11.3%2.2%<0.01%
Jun 202653.4%22.9%8.4%12.8%2.5%0.01%
Jul 202659.2%20.9%7.7%9.9%2.3%<0.01%
Aug 202658.3%20.6%9.2%8.4%3.4%<0.01%
Sep 2026——————

How has the Frenchic and Zinsser comparison changed over the last 12 months?

  • Frenchic was ahead of Zinsser in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Frenchic’s estimated Share of Search among furniture paint brands worldwide moved from 2.4% to 3.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
  • Across the 11 months ending August 2026, Zinsser’s estimated Share of Search among furniture paint brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 10.

How did search popularity change for furniture paint brands worldwide in August 2026?

  1. In August 2026, Frenchic gained estimated Share of Search among furniture paint brands worldwide, from 2.3% to 3.4%.

  2. Estimated monthly branded searches for Zinsser worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Frenchic’s and Zinsser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frenchic

1 branded search term

  • frenchic

Zinsser

1 branded search term

  • zinsser nz

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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