Annie Sloan vs Autentico:Which is more popular by branded search?
In August 2026, Autentico had more branded searches than Annie Sloan among furniture paint brands worldwide. Autentico was estimated to have 40.5K branded searches compared to Annie Sloan’s 27.1K, and held a 9.7% Share of Search versus Annie Sloan’s 6.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Annie Sloan or Autentico?
Compare the furniture paint brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Autentico, Annie Sloan. The figures are in the table below the chart.
View monthly share of search table
| Month | Farrow & Ball | Chalk Paint | Autentico | Annie Sloan | Frenchic | Zinsser |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 19.2% | 8.6% | 5.8% | 2.6% | <0.01% |
| Nov 2025 | 67.2% | 16.5% | 9% | 5% | 2.2% | <0.01% |
| Dec 2025 | 62.7% | 18.9% | 10.3% | 5.6% | 2.5% | <0.01% |
| Jan 2026 | 66.4% | 16.3% | 7.3% | 7.3% | 2.7% | <0.01% |
| Feb 2026 | 67.6% | 16.6% | 7.4% | 6.1% | 2.2% | <0.01% |
| Mar 2026 | 62.4% | 18.8% | 8.4% | 8.4% | 2.1% | <0.01% |
| Apr 2026 | 59.3% | 21.8% | 8% | 8% | 2.9% | <0.01% |
| May 2026 | 57.6% | 21.2% | 9.5% | 9.5% | 2.3% | <0.01% |
| Jun 2026 | 53.6% | 24.1% | 8.8% | 10.8% | 2.6% | 0.01% |
| Jul 2026 | 59.6% | 21.9% | 8% | 8% | 2.4% | <0.01% |
| Aug 2026 | 58.7% | 21.6% | 9.7% | 6.5% | 3.5% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Annie Sloan and Autentico comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Annie Sloan took it in June 2026, Autentico took it in August 2026.
- Across the 11 months ending August 2026, Annie Sloan’s estimated Share of Search among furniture paint brands worldwide moved from 5.8% to 6.5%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Autentico’s estimated Share of Search among furniture paint brands worldwide moved from 8.6% to 9.7%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for furniture paint brands worldwide in August 2026?
2 changes
In August 2026, Autentico overtook Annie Sloan to rank 3rd among furniture paint brands worldwide, at 9.7%.
In August 2026, Annie Sloan lost estimated Share of Search among furniture paint brands worldwide, from 8% to 6.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Annie Sloan’s and Autentico’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Annie Sloan
1 branded search term
- annie sloan chalk paint
Autentico
1 branded search term
- autentico
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.