Brandwave

Furniture paint brands:Which are searched most?

In August 2026, Farrow & Ball was the most searched among furniture paint brands worldwide, with an estimated 256K branded searches and 58.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Farrow & Ball58.3%
  2. Chalk Paint20.6%
  3. Autentico9.2%
  4. Annie Sloan8.4%
  5. Frenchic3.4%
  6. Zinsser<0.01%

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Share of SearchLeaderboard

Compare the furniture paint brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among furniture paint brands worldwide, by month

Share of Search by month for Farrow & Ball, Chalk Paint, Autentico, Annie Sloan, Frenchic. The figures are in the table below the chart.

View monthly share of search table
MonthFarrow & BallChalk PaintAutenticoAnnie SloanFrenchicZinsser
Oct 202563.4%18.2%8.1%7.9%2.4%<0.01%
Nov 202566.4%15.7%8.6%7.3%2.1%<0.01%
Dec 202562.2%17.9%9.8%7.7%2.4%<0.01%
Jan 202665.9%15.6%7%9%2.5%<0.01%
Feb 202667%15.8%7.1%7.9%2.1%<0.01%
Mar 202662.1%17.9%8%10%2%<0.01%
Apr 202659.1%20.7%7.6%9.8%2.8%<0.01%
May 202657.2%20.2%9.1%11.3%2.2%<0.01%
Jun 202653.4%22.9%8.4%12.8%2.5%0.01%
Jul 202659.2%20.9%7.7%9.9%2.3%<0.01%
Aug 202658.3%20.6%9.2%8.4%3.4%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Farrow & Ball

    58.3%

    Held 1st. 256K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Chalk Paint

    20.6%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Autentico

    9.2%

    Moved from 4th to 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.6 points.

  4. 4.Annie Sloan

    8.4%

    Moved from 3rd to 4th. 37K estimated branded searches, -14% vs prior month. Share -1.5 points.

  5. 5.Frenchic

    3.4%

    Held 5th. 14.8K estimated branded searches, +49.5% vs prior month. Share +1.1 points.

  6. 6.Zinsser

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among furniture paint brands worldwide?

In August 2026, Farrow & Ball was the most searched among furniture paint brands worldwide, with an estimated 256K branded searches and 58.3% estimated Share of Search within this set. Chalk Paint is in 2nd place, 37.7 percentage points behind at 20.6% Share of Search.

Global furniture paint brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Farrow & Ball63.4% → 58.3%67%Feb 202653.4%Jun 20261st
Chalk Paint18.2% → 20.6%22.9%Jun 202615.6%Jan 20262nd
Autentico8.1% → 9.2%9.8%Dec 20257%Jan 20263rd
Annie Sloan7.9% → 8.4%12.8%Jun 20267.3%Nov 20254th
Frenchic2.4% → 3.4%3.4%Aug 20262%Mar 20265th
Zinsser<0.01%0.01%Jun 2026<0.01%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among furniture paint brands worldwide decreased from 63.4% to 58.3%.
  • Across the 11 months ending August 2026, Chalk Paint’s estimated Share of Search among furniture paint brands worldwide increased from 18.2% to 20.6%.
  • Across the 11 months ending August 2026, Autentico’s estimated Share of Search among furniture paint brands worldwide increased from 8.1% to 9.2%.
  • Across the 11 months ending August 2026, Annie Sloan’s estimated Share of Search among furniture paint brands worldwide increased from 7.9% to 8.4%.
  • Across the 11 months ending August 2026, Frenchic’s estimated Share of Search among furniture paint brands worldwide increased from 2.4% to 3.4%.
  • Across the 11 months ending August 2026, Farrow & Ball’s estimated Share of Search among furniture paint brands worldwide peaked at 67% in February 2026 and was lowest at 53.4% in June 2026.
  • Across the 11 months ending August 2026, Chalk Paint’s estimated Share of Search among furniture paint brands worldwide peaked at 22.9% in June 2026 and was lowest at 15.6% in January 2026.
  • Across the 11 months ending August 2026, Autentico’s estimated Share of Search among furniture paint brands worldwide peaked at 9.8% in December 2025 and was lowest at 7% in January 2026.
  • Across the 11 months ending August 2026, Annie Sloan’s estimated Share of Search among furniture paint brands worldwide peaked at 12.8% in June 2026 and was lowest at 7.3% in November 2025.
  • Across the 11 months ending August 2026, Frenchic’s estimated Share of Search among furniture paint brands worldwide peaked at 3.4% in August 2026 and was lowest at 2% in March 2026.
  • Across the 11 months ending August 2026, Zinsser held steady: its estimated Share of Search among furniture paint brands worldwide moved less than 0.5 percentage points.

How did search popularity change for furniture paint brands worldwide in August 2026?

  1. In August 2026, Autentico overtook Annie Sloan to rank 3rd among furniture paint brands worldwide, at 9.2%.

  2. In August 2026, Frenchic gained estimated Share of Search among furniture paint brands worldwide, from 2.3% to 3.4%.

  3. In August 2026, Annie Sloan lost estimated Share of Search among furniture paint brands worldwide, from 9.9% to 8.4%.

  4. In August 2026, Farrow & Ball lost estimated Share of Search among furniture paint brands worldwide, from 59.2% to 58.3%.

  5. Estimated monthly branded searches for Zinsser worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.

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