How popular isZinsser in search?
In August 2026, there were an estimated 10 branded searches for Zinsser worldwide which is down 50% over the last 11 months. Zinsser holds <0.01% estimated Share of Search among furniture paint brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Farrow & Ball58.7%- Chalk Paint21.6%
- Autentico9.7%
Annie Sloan6.5%
Frenchic3.5%
Zinsser<0.01%
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Which furniture paint brands compete with Zinsser?
Share of Search by month for Farrow & Ball, Chalk Paint, Autentico, Annie Sloan, Frenchic, Zinsser. The figures are in the table below the chart.
View monthly share of search table
| Month | Farrow & Ball | Chalk Paint | Autentico | Annie Sloan | Frenchic | Zinsser |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 19.2% | 8.6% | 5.8% | 2.6% | <0.01% |
| Nov 2025 | 67.2% | 16.5% | 9% | 5% | 2.2% | <0.01% |
| Dec 2025 | 62.7% | 18.9% | 10.3% | 5.6% | 2.5% | <0.01% |
| Jan 2026 | 66.4% | 16.3% | 7.3% | 7.3% | 2.7% | <0.01% |
| Feb 2026 | 67.6% | 16.6% | 7.4% | 6.1% | 2.2% | <0.01% |
| Mar 2026 | 62.4% | 18.8% | 8.4% | 8.4% | 2.1% | <0.01% |
| Apr 2026 | 59.3% | 21.8% | 8% | 8% | 2.9% | <0.01% |
| May 2026 | 57.6% | 21.2% | 9.5% | 9.5% | 2.3% | <0.01% |
| Jun 2026 | 53.6% | 24.1% | 8.8% | 10.8% | 2.6% | 0.01% |
| Jul 2026 | 59.6% | 21.9% | 8% | 8% | 2.4% | <0.01% |
| Aug 2026 | 58.7% | 21.6% | 9.7% | 6.5% | 3.5% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.7% | 246K | 0% | -0.9 points | |
| 2, held 2nd | 21.6% | 90.5K | 0% | -0.3 points | |
| 3, moved from 4th to 3rd | 9.7% | 40.5K | +22.4% | +1.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.5% | 27.1K | -18.1% | -1.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.5% | 14.8K | +49.5% | +1.1 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
58.7%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.9 points.
21.6%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
9.7%
Moved from 4th to 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.6 points.
6.5%
Moved from 3rd to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.6 points.
5.
Frenchic3.5%
Held 5th. 14.8K estimated branded searches, +49.5% vs prior month. Share +1.1 points.
6.
Zinsser<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Zinsser and its closest rivals
How has branded search demand for Zinsser changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zinsser worldwide fell from 20 to 10.
- Across the 11 months ending August 2026, Zinsser’s estimated Share of Search among furniture paint brands worldwide held steady at <0.01%.
How did search popularity change for furniture paint brands worldwide in August 2026?
5 changes
In August 2026, Autentico overtook Annie Sloan to rank 3rd among furniture paint brands worldwide, at 9.7%.
In August 2026, Frenchic gained estimated Share of Search among furniture paint brands worldwide, from 2.4% to 3.5%.
In August 2026, Annie Sloan lost estimated Share of Search among furniture paint brands worldwide, from 8% to 6.5%.
In August 2026, Farrow & Ball lost estimated Share of Search among furniture paint brands worldwide, from 59.6% to 58.7%.
Estimated monthly branded searches for Zinsser worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.
Where does Zinsser compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Mould removers | 6th of 6 | <0.01% | Show ranking |
| Furniture paint brands | 6th of 6 | <0.01% | Shown above |
How is Zinsser measured?
Brandwave collects information about searches that people make online using Zinsser’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zinsser nz
Who owns Zinsser?
Zinsser is owned by Rust-Oleum. Brandwave does not track any other brands owned by Rust-Oleum.
Do you work for Zinsser? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Zinsser your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.